Live+3: ABC's Mistresses Spikes +83% to Score a New Playback High in AD18-49
ABC's Live + 3 Day data for Thursday, 7/2/15
Based on Live + 3 Day data for last Thursday, ABC's Mistresses nearly doubled its Live + Same Day Adult 18-49 rating, growing from a 0.6 to a 1.1 (+83%) after 3 days of TV playback. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+44% to +71% to +83%) to post a new L+3 playback high among Adults 18-49.
With an +83% jump, Mistresses was Thursday's #1 playback gainer on the broadcast networks among Adults 18-49, ahead of Fox's Wayward Pines (+80%).
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.