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[07/17/15 - 08:30 AM]
NBC Improves 67% in the Demo and 104% in Total Viewers Compared to a Week Ago
NBC spins the numbers for Thursday, July 16.

[via press release from NBC]

NBC RATINGS NOTES FOR THURSDAY, JULY 16

· NBC came in #2 for the night with a 1.0/4 in the 18-49 demo and 4.888 million viewers.

· Compared to a week ago, NBC improved 67% in the demo (1.0 vs. 0.6) and 104% in total viewers (4.888 million vs. 2.395 million).

· From 8-9 p.m., "Food Fighters" (0.9/4, 3.815 million viewers) was a 12% increase (0.1) from last week's performance and up 28% (0.2) from the season premiere two weeks ago. It also rose nearly 500,000 in total viewers from last week as well.

· From 9-11 p.m., "Dateline Mystery" (1.1/4, 5.425 million viewers) was #2 in the two-hour timeslot.

· This ties the second best "Dateline Mystery" to date in 18-49, with the show's high being a 1.2 on Jan 10, 2015 and the 1.1 previously being achieved on Saturday, Feb. 7, 2015.

· Compared to a week ago, NBC improved on the two-hour 9-11 p.m. timeslot by 175% (1.1 vs. 0.4).

· Compared to a week ago, NBC improved on the 9-10 p.m. timeslot in the 18-49 demo by 100% (1.0 vs. 0.5) and the 10-11 p.m. timeslot by 175% (1.1 vs. 0.4).

One other note re: "Dateline Mystery":

· It came in #2 in the 9 p.m. hour beating original Fox and ABC programming in both the 18-49 demo and total viewers.

· It won the 10 p.m. hour against original ABC and CBS programming in both the 18-49 demo and total viewers.





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· DATELINE NBC (NBC)
· FOOD FIGHTERS (NBC)





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