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[07/19/15 - 08:40 AM]
"Hannibal" Matches Its Highest Rating Since June 18 Despite This Week's Move to a Saturday Airdate
NBC spins the numbers for Saturday, July 18.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 2.4 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.0/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all primetime programs on those nets. The "SNL" rebroadcast beat the night's top Big 4 primetime program by a +67% margin in the LPMs (1.0 vs. 0.6 for CBS's "48 Hours" encore).

· "Saturday Night Live" scored its highest rating in four weeks in 18-49 in the Local People Meters (since June 20 with host and musical guest Blake Shelton, 1.1/6 in 18-49 in the Local People Meters).

· Versus the same night last year, the "SNL" rebroadcast is up +4% in metered-market households (2.4 vs. 2.3) and up +11% in 18-49 in the Local People Meters (1.0 vs. 0.9).

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Saturday Primetime Results (note NBC carried baseball in the Philadelphia market):

· "Hannibal" (0.4/2 in 18-49, 1.2 million viewers overall from 10-11 p.m. ET) equaled its prior three telecasts in adults 18-49 rating, to match its highest rating since June 18 despite this week's move to a Saturday airdate. In the time period, "Hannibal" tied for #1 among ABC, CBS and NBC in men 18-34.

· Despite the 10 p.m. hour, "Hannibal" maintained its full rating from half-hour to half-hour in adults 18-49 (0.4 vs. 0.4) and grew 0.1 or +25% in adults 25-54 (0.4 vs. 0.5). "Hannibal" maintained or increased in rating half-hour to half-hour in every key demo.

· "Hannibal" will grow substantially via time-shifting -- "Hannibal" is increasing by +57% in 18-49 rating (from a 0.51 to a 0.80) and 738,000 viewers overall (1.8 million to 2.6 million) going from L+SD to L+7.

· "Aquarius" (0.3/1 in 18-49, 1.6 million viewers overall from 9-10 p.m. ET) maintained its rating half-hour to half-hour in all key demos - adults, men and women 18-34, 18-49 and 25-54.

· "Aquarius," which had been available for binge viewing of all episode online through its first four weeks, will add significant viewership via time-shifting - to date, "Aquarius" is growing by +39% in 18-49 rating (from a 0.83 to a 1.15) and 1.4 million viewers overall (4.2 million to 5.6 million) going from L+SD to L+7.

· An encore telecast of "Running Wild with Bear Grylls" (0.5/2 in 18-49, 1.9 million viewers overall from 8-9 p.m. ET) won the 8 p.m. time period among the Big 4 networks in adults 18-49 and was also #1 or tied for #1 among those nets in adults 18-34, adults 25-54 and all key adults-male demos.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [july 2015]  
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· AQUARIUS (NBC)
· HANNIBAL (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)
· SATURDAY NIGHT LIVE (NBC)





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