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[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[via press release from NBC]

'RUNNING WILD' GROWS +18% WEEK TO WEEK TO A SEASON HIGH

DESPITE FACING THE 'BACHELORETTE' REUNION, 'RUNNING WILD' LEADS IN KEY MALE DEMOS AMONG ABC, CBS & NBC IN THE HOUR

'AMERICAN NINJA WARRIOR' DECLINES JUST 0.1 VS. LAST WEEK'S PRELIM FAST-AFFIL RATING, DESPITE 'BACHELORETTE' FINALE COMPETITION

Monday Primetime Results:

· "Running Wild with Bear Grylls" (1.3/4 in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET) hit a season high, growing +18% or 0.2 of a rating point week to week in adults 18-49 (1.3 vs. 1.1), despite last night's "Bachelorette" reunion competition. It was "Running Wild's" top rating since Aug. 11, 2014 (1.5), topping the last three telecasts of last summer.

· "Running Wild with Bear Grylls" also scored a season high in total viewers, increasing +14% week to week (3.805 million vs. 3.341 million).

· In the time period, "Running Wild with Bear Grylls" ranked #1 among ABC, CBS and NBC in men 18-49 and men 25-54.

· "Running Wild with Bear Grylls" will add substantial viewership via time-shifting - last week's "Running Wild" increased by +14% in 18-49 going from L+SD to L+3 (1.10 to 1.29) and 468,000 persons in total viewers (from 3.3 million to 3.8 million).

· "American Ninja Warrior" (1.9/7 in 18-49, 6.3 million viewers overall from 8-10:01 p.m. ET) finished within 0.1 or 5% of last week's 2.0 rating in 18-49 in these prelim fast-affiliate ratings and within 0.2 or 10% of last week's 2.1 in official nationals (which matched a three-year high for the series, equaling its best since June 4, 2012, and ranked #2 for the week among primetime shows on the Big 4 nets).

· "American Ninja Warrior" led last night's slot among the Big 4 in men 18-49, men 18-34 (tie) and men 25-54.

· "American Ninja Warrior" grew +47% from its first half-hour to its fourth in 18-49 (1.5 to 2.2) and was up +20% or 1.1 million persons in total viewers (5.7 million to 6.8 million).

· "American Ninja Warrior" is up +16% summer to date versus one year ago in 18-49 (2.2 vs. 1.7, "most current") and up +27% or 1.5 million persons in total viewers (7.1 million vs. 5.6 million).

· "American Ninja Warrior" will add significant viewership via time-shifting - "American Ninja Warrior" has grown by +18% in 18-49 rating going from L+SD to L+7 ratings (from a 1.91 to a 2.26) and 905,000 viewers overall (6.5 million to 7.4 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)





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