or


[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.
[via press release from E!]

E!'S "I AM CAIT" RANKS AS CABLE'S BIGGEST UNSCRIPTED LAUNCH OF THE YEAR AND E!'S MOST-WATCHED SERIES DEBUT IN OVER A DECADE

"I Am Cait" Series Premiere on Sunday Night Delivers Combined Audience of 7.7M Total Unique Viewers in L3s

Los Angeles, CA, July 31, 2015 - E!'s new documentary series, "I Am Cait, premiered Sunday, July 26 at 8pm as the most-watched unscripted series launch across all cable for 2015 among Total Viewers, P18-49 and W18-49. The series garnered a combined audience of 7.7M total unique viewers in L3s across its four airings on July 26. The L3 average for "I Am Cait" from 8-9pm had a +42% lift in total viewers over LS results delivering 3.9M, a +54% lift in P18-49 with 2.3M, and a +58% lift in W18-49 with 1.7M. The eight-episode, hour-long series ranks as E!'s 2ndbiggest launch in the network's history among Total Viewers and E!'s core A18-49 audience (since 2002) and biggest launch in network history among the highly-coveted W18-49 audience. I Am Cait ranked as the #1 program across all of cable for the night among P18-49 and W18-49.

Socially, "I Am Cait" delivered a 2M DAR + Twitter rating for the week of the premiere and the show ranked as the #1 original program on Sunday, July 26 in cross platform social engagements. "I am Cait" was also the #1 ranked cable reality program on Twitter the week leading up to premiere (source: ListenFirst). Additionally, "I Am Cait" has garnered more than 27M total video views on Facebook and Twitter.

"I Am Cait" tells Caitlyn Jenner's intimate story living her life as a transgender woman as she seeks out her "new normal." Living for the first time as the person she feels she was born to be, the series explores what Cait's transition means for the people in her life, while offering a better understanding of many of life's challenges for the trans community. "I Am Cait" is produced by Bunim/Murray Productions, and airs internationally in 153 countries and in 24 languages.

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. E! programming includes core franchises "E! News," "The Soup" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKidsof Beverly Hills," "Botched," "House of DVF," "I Am Cait," and "Stewarts & Hamiltons," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. E! Entertainment is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.





  [july 2015]  
S
M
T
W
T
F
S
   


· I AM CAIT (E)




most recent ratings | view all posts
[11/03/25 - 11:00 AM]
CBS Premiere Week Leads Live+7 Multiplatform Viewership with Television's #1 Show "Tracker" and Four of the Top Five Series
The network claimed 10 of the top 20 series, twice as many top 20 shows as the competition.
[11/03/25 - 05:11 AM]
25,984,000 Viewers Tuned in for the Dodgers Back-to-Back, Dramatic Clinch of the Fall Classic Across FOX, FOX Deportes and FOX Sports Streaming Services - The Most Since 2017
On FOX, World Series Game 7 peaked with 31,543,000 viewers from 11:30-11:45 PM ET.
[10/31/25 - 02:22 PM]
FOX Sports Hits 14.6 Million Viewers for Game 5 of the World Series
The telecast reached a peak viewership of 16,034,000 viewers on FOX between 10:00-10:15 PM ET.
[10/31/25 - 10:42 AM]
"Dancing with the Stars" Scares Up More Wins - Rising for Historic Sixth Week in a Row
"Dancing with the Stars" is the only fall show to increase its overall audience for six consecutive weeks following its season premiere.
[10/31/25 - 06:31 AM]
ESPN Networks Deliver Record College Football Viewership at the Midway Point of the Season, "College GameDay" Continues on Historic Run
Through nine weeks, ESPN networks are averaging 2.3 million viewers per game, their largest audience since 2009 and an increase of 20 percent year-over-year.
[10/30/25 - 03:05 PM]
14.8 Million Viewers Tuned in for World Series Game 4 Across FOX, FOX Deportes & FOX Sports Streaming Services
Viewership peaked at 16,695,000 viewers on FOX between 10:00-10:15 PM ET.
[10/30/25 - 03:01 PM]
Debut of NBC Sports' "Coast 2 Coast Tuesday" Delivers NBA's Largest Pre-Christmas Tuesday Audience Since 1996
"Coast 2 Coast Tuesday" - featuring the New York Knicks at Milwaukee Bucks (8 p.m. ET) and LA Clippers at Golden State Warriors (11 p.m. ET) - averaged 3.0 million viewers in primetime across NBC and Peacock.
[10/28/25 - 02:07 PM]
"Sunday Night Football" on Record Pace Through Week 8, Averaging 24.7 Million Viewers on NBC and Peacock
Packers-Steelers audience peaked at 28.2 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
[10/28/25 - 12:01 PM]
Netflix Top 10: Week of October 20 - "A House of Dynamite" Hits the Target at No. 1 in This Week's Top 10
Plus: "Nobody Wants This," "The Elixir," and "The Monster of Florence" rise to the top in their opening weekends.
[10/27/25 - 12:03 PM]
Second-Most Viewed NBA Opening Week on ESPN Since 2014; "Inside the NBA" Averaged 1M Viewers in Its Opening Week Debut on ESPN
Last week's NBA coverage averaged 2.2 million viewers.
[10/24/25 - 02:54 PM]
ESPN's Third-Most Watched NBA Season-Opening Wednesday Ever
The two-game slate averaged 2.33 million viewers, up 44 percent from last year.
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.
[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.
[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.
[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.