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[08/04/15 - 08:51 AM]
NBC Sweeps Monday in All Key Measures Among the Big 4, Wins 6 of 6 Half-Hours in Adults 18-49
NBC spins the numbers for Monday, August 3.
[via press release from NBC]

'RUNNING WILD' GROWS +17% WEEK TO WEEK TO A SEASON HIGH, 'NINJA' AND 'WILD' ARE THE #1-2 SHOWS OF THE NIGHT IN 18-49

NBC SWEEPS MONDAY IN ALL KEY MEASURES AMONG THE BIG 4, WINS 6 OF 6 HALF-HOURS IN ADULTS 18-49

Monday Primetime Results:

· "Running Wild with Bear Grylls" (1.4/5 in 18-49, 4.1 million viewers overall from 10:01-11 p.m. ET) hit a season high in adult 18-49 rating, growing +17% week to week in 18-49 (1.4 vs. 1.2). "Running Wild" scored the show's highest rating since Aug. 11, 2014 (1.5), topping the last three telecasts of last summer. With an episode featuring Ed Helms, "Running Wild with Bear Grylls" matched the show's second-highest rating to date (behind only the 1.5 on Aug. 11, 2014).

· In total viewers, "Running Wild with Bear Grylls" hit a season high, increasing +12% week to week (4.058 million vs. 3.625 million). It's the most-watched "Running Wild" since Aug. 11, 2014 (4.542 million).

· In the time period, "Running Wild with Bear Grylls" ranked #1 among ABC, CBS and NBC in all key measures.

· "Running Wild with Bear Grylls" will add significant viewership via time-shifting -- "Running Wild" is increasing by +20% in 18-49 rating (from a 1.24 to a 1.49) and 691,000 viewers overall (3.7 million to 4.4 million) going from L+SD to L+7.

· "American Ninja Warrior" (1.8/7 in 18-49, 6.3 million viewers overall from 8-10:01 p.m. ET) ranks #1 for the night on the Big 4 in adults 18-49, total viewers and other key demos.

· "American Ninja Warrior" finished within 0.1 or 5% of last week's 1.9 in adults 18-49, equaled last week in adults 18-34 (1.2 vs. 1.2), adults, men and women 25-54 (2.3 each) and women 18-49 (1.9) and grew week to week in total viewers (6.323 million vs. 6.182 million).

· "American Ninja Warrior" led last night's slot among the Big 4 in all key measures.

· Heading into last night, "American Ninja Warrior"was up +16% summer to date versus one year ago in 18-49 (2.2 vs. 1.9, "most current") and up +24% or 1.4 million persons in total viewers (7.1 million vs. 5.7 million).

· "American Ninja Warrior" will add substantial viewership via time-shifting -- "American Ninja Warrior" has grown by +18% in 18-49 rating going from L+SD to L+7 ratings (from a 1.90 to a 2.25) and 908,000 viewers overall (6.4 million to 7.3 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "CBS Summer Showcase," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)




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