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[08/06/15 - 08:30 AM]
Wednesday's Broadcast Ratings: NBC Wins Tight Demo Race with CBS, FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (8/5/15):

NBC (5.258 million viewers, #2; adults 18-49: 1.3, #1) was the demo champ on a competitive Wednesday with its mix of "America's Got Talent" (6.879 million viewers, #1; adults 18-49: 1.4, #T2), the premiere of "Mr. Robinson" (4.596 million viewers, #7; adults 18-49: 1.2, #5), a second "Mr. Robinson" (3.786 million viewers, #9; adults 18-49: 1.0, #6) and "Last Comic Standing" (4.704 million viewers, #6; adults 18-49: 1.4, #T2).

CBS (5.397 million viewers, #1; adults 18-49: 1.2, #2) then was a close second with its combination of "Big Brother 17" (6.590 million viewers, #2; adults 18-49: 2.1, #1), "Extant" (4.728 million viewers, #5; adults 18-49: 0.8, #T9) and another "Extant" (4.872 million viewers, #3; adults 18-49: 0.8, #T9).

Next up was FOX (3.858 million viewers, #3; adults 18-49: 1.1, #3) and its duo of "MasterChef" (4.824 million viewers, #4; adults 18-49: 1.4, #T2) and "Home Free" (2.891 million viewers, #14; adults 18-49: 0.8, #T9).

Meanwhile, ABC (3.312 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "The Middle" (3.943 million viewers, #8; adults 18-49: 0.7, #13), "The Goldbergs" (3.146 million viewers, #12; adults 18-49: 0.6, #14), "Modern Family" (3.435 million viewers, #10; adults 18-49: 0.9, #T7) and "Black-ish" (3.323 million viewers, #11; adults 18-49: 0.9, #T7) plus a new "Celebrity Wife Swap" (3.012 million viewers, #13; adults 18-49: 0.8, #T9).

And finally, the return of "America's Next Top Model" (1.173 million viewers, #15; adults 18-49: 0.4, #15) and the launch of "A Wicked Offer" (0.721 million viewers, #16; adults 18-49: 0.3, #16) on The CW (0.947 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), the former delivered a 0.4 rating while the latter posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+16.67% - Big Brother 17
+14.29% - Extant
0.00% - MasterChef
0.00% - Last Comic Standing
0.00% - Celebrity Wife Swap
-11.11% - Home Free
-12.50% - America's Got Talent

Year-to-year changes (adults 18-49):
+100.00% - Celebrity Wife Swap (vs. Nashville: On the Record (Repeat))
+50.00% - A Wicked Offer (vs. The 100 (Repeat))
+40.00% - Last Comic Standing (vs. Taxi Brooklyn)
+27.27% - MasterChef (vs. So You Think You Can Dance)
+27.27% - America's Got Talent (vs. America's Got Talent (Repeat))
0.00% - Big Brother 17
-20.00% - Extant - 9:00 (vs. Criminal Minds (Repeat))
-20.00% - Extant - 10:00
-20.00% - America's Next Top Model (vs. Penn & Teller: Fool Us)
-27.27% - Home Free (vs. So You Think You Can Dance)
-40.00% - Mr. Robinson - 9:00 (vs. America's Got Talent)
-50.00% - Mr. Robinson - 9:30 (vs. America's Got Talent)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "CBS Summer Showcase," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/6/14):

NBC (7.159 million viewers, #1; adults 18-49: 1.4, #T1) was the most-watched network on Wednesday thanks to its mix of an "America's Got Talent" (6.001 million viewers, #3; adults 18-49: 1.1, #T4) recap followed by new episodes of "America's Got Talent" (10.020 million viewers, #1; adults 18-49: 2.0, #2) and "Taxi Brooklyn" (5.455 million viewers, #5; adults 18-49: 1.0, #T6).

CBS (5.648 million viewers, #2; adults 18-49: 1.4, #T1) however shared in the demo honors with its combination of "Big Brother 16" (6.388 million viewers, #2; adults 18-49: 2.1, #1), "Criminal Minds" (4.640 million viewers, #6; adults 18-49: 1.0, #T6) and "Extant" (5.914 million viewers, #4; adults 18-49: 1.0, #T6).

Next up was FOX (3.714 million viewers, #3; adults 18-49: 1.1, #3) with an original "So You Think You Can Dance" (3.714 million viewers, #9; adults 18-49: 1.1, #T4).

Meanwhile, ABC (3.229 million viewers, #4; adults 18-49: 0.8, #4) served up repeats of "The Middle" (4.152 million viewers, #7; adults 18-49: 1.0, #T6), "The Goldbergs" (3.670 million viewers, #10; adults 18-49: 1.0, #T6), "Modern Family" (3.988 million viewers, #8; adults 18-49: 1.2, #3), another "The Middle" (3.401 million viewers, #11; adults 18-49: 1.0, #T6) and "Nashville: On the Record" (2.081 million viewers, #12; adults 18-49: 0.4, #13).

And finally, a new "Penn & Teller: Fool Us" (1.468 million viewers, #13; adults 18-49: 0.5, #12) and a repeat "The 100" (0.575 million viewers, #14; adults 18-49: 0.2, #14) closed out the evening over on The CW (1.022 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), the former delivered a 0.3 rating while the latter posted a 0.1 rating.

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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