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[08/14/15 - 10:37 AM]
CBS News Is the Only Network News Division Where Every Major Broadcast Is Drawing More Viewers Television Year-to-Date Compared to a Year Ago
CBS further spins the numbers for the week of August 3-9.
[via press release from CBS]

CBS NEWS IS THE ONLY NETWORK NEWS DIVISION WHERE EVERY MAJOR BROADCAST IS DRAWING MORE VIEWERS TELEVISION YEAR-TO-DATE COMPARED TO A YEAR AGO

CBS News is the only network news division where the every major broadcast - morning, evening, primetime and weekends - is drawing more viewers on a television year-to-date basis than the year before, according to Nielsen most current ratings.

The CBS EVENING NEWS WITH SCOTT PELLEY is up +3% in viewers; 60 MINUTES is up +2%; FACE THE NATION is up +6%; CBS THIS MORNING is up +10%; CBS SUNDAY MORNING WITH CHARLES OSGOOD is up +1%; 48 HOURS is up +9%; and CBS THIS MORNING: SATURDAY is up +9% when compared to this point last year.

The television year-to-date gains are being driven by the division's original reporting, which last week included John Dickerson's interviews with Republican presidential hopefuls Dr. Ben Carson, Carly Fiorina and Donald Trump; Anthony Mason's profile of singer-songwriter Jason Isbell; Steve Hartman's story about a six-year-old orphan with a goal to make people smile; Michelle Miller's interview with the new interim police chief of Ferguson, Mo.; Lesley Stahl's interview with controversial conservationist Damian Aspinall; Clarissa Ward's look at migrants from Africa and the Middle East heading into Europe; Tracy Smith's report on a missing college student in Florida; and Peter Van Sant's look at the murder of a beloved North Carolina woman.

Here's a recap of how CBS News' broadcasts performed last week, according to Nielsen live plus same day ratings:

The CBS EVENING NEWS WITH SCOTT PELLEY posted the largest year-to-year percentage gain in viewers (+10%, 6.58m from 5.99m) among the network evening news broadcasts for the week ending August 7. The CBS broadcast added +590,000 viewers compared to the same week last year. Television year-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up +3% in viewers (7.05m from 6.82m) and even in adults 25-54 (1.4/06) compared to last year.

60 MINUTES was CBS's most-watched broadcast for the week ending August 9. At 7:00 PM, 60 MINUTES (R) was #1 with viewers (8.72m), adults 25-54 (1.5/05) and adults 18-49 (1.0/04). Television year-to-date, 60 MINUTES is delivering 11.1 million viewers (up +2% from 10.99m) and a 2.3/07 with adults 25-54.

FACE THE NATION was the #1 Sunday morning public affairs program with viewers on August 9. The broadcast was up +22% in viewers (3.54m from 2.90m) and up +17% in adults 25-54 (0.7/04 from 0.6/04) compared to the same week last year. Television year-to-date, FACE THE NATION is #1 in viewers (+6% 3.33m from 3.15m) and tied for first in adults 25-54 (0.7/04) compared to last year. Editor's Note: FACE THE NATION's second half-hour was broadcast contiguously across 76.3% of the CBS affiliates.

CBS THIS MORNING posted double-digit percentage gains among adults 25-54 (+14%, 0.8/07 from 0.7/07), viewers (+12%, 3.20m from 2.86m), women 25-54 (+13%, 0.9/07 from 0.8/06) and women 18-49 (+20%, 0.6/06 from 0.5/05) compared to a year ago, for the week ending August 7. CBS THIS MORNING added +340,000 viewers year-over-year, closing the viewership gap with ABC by 550,000 viewers and with NBC by 320,000 viewers, and trimming the viewer deficit with NBC to less than one million viewers (840,000). This week marked the Network's closest competitive position with NBC for a morning news broadcast in more than 21 years (since the week ending 7/29/1994). Television year-to-date, CBS THIS MORNING is delivering 3.36 million viewers (up +10% from 3.06m) and a 0.8/07 with adults 25-54.

CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program in adults 25-54 and viewers on August 9. The broadcast delivered 5.24 million viewers and a 1.1/07 in adults 25-54. Television year-to-date, CBS SUNDAY MORNING was up +1% in viewers (5.88m from 5.84m) and posted a 1.3/07 in adults 25-54 compared to last year.

48 HOURS: "The Ultimatum" was the #1 program with adults 25-54 and viewers on August 8. At 10:00 PM, 48 HOURS (R) was #1 with viewers (4.99m), adults 25-54 (1.2/04) and adults 18-49 (0.8/03). Compared to the same night last year, 48 HOURS was up +20% in adults 25-54, +33% in adults 18-49 and +38% in viewers. At 9:00 PM, 48 HOURS: "The Lost Daughter" was #1 in viewers (4.47m), adults 25-54 (1.0/04) and adults 18-49 (0.7/03). Television year-to-date, 48 HOURS is delivering 5.55 million viewers (up +9% from 5.09m) and a 1.1/04 with adults 25-54.

CBS THIS MORNING: SATURDAY on August 8 was up +8% in viewers (1.97m from 1.82m) compared to the same week last year, and posted a 0.4/03 with adults 25-54. Television year-to-date, CBS THIS MORNING: SATURDAY is the only Saturday morning network broadcast posting gains in viewers (+9%, 2.08m from 1.91m) compared to last year and is even with adults 25-54 (0.5.04).





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· 48 HOURS (CBS)
· 60 MINUTES (CBS)




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