GOLF CHANNEL DRAWS NEARLY 8 MILLION VIEWERS DURING PGA CHAMPIONSHIP WEEK
Network Posts Consecutive Most-Watched Major Championship Weeks for The Open and PGA Championship
Golf Channel Digital Posts Best PGA Championship Week Ever
ORLANDO, Fla. (August 19, 2015) - Golf Channel served nearly 8 million unique viewers across PGA Championship week (+8% YOY), which is the second most-viewed total since 2010. Driven by Golf Central's Live From The PGA Championship coverage from Monday through Sunday, Golf Channel also posted its most-watched week ever for the PGA Championship, with 107,000 average viewers per minute for 24-hour Total Day (6AM-6AM). Coverage peaked at 410,000 average viewers on Thursday from 1:45-2 p.m. ET and 456,000 average viewers on Friday from 1:30-1:45 p.m. ET. Overall for the week, viewership was up 6% YOY and 5% vs. 2013, as well as +27% vs. the historical average (84,000) for this week (2006-2014), according to data released by The Nielsen Company.
GOLF CHANNEL VIEWERSHIP COMPARISON: THE PGA CHAMPIONSHIP
2015 7.9 million
2014 7.3 million +8%
2013 8.7 million -9%
2012 6.5 million +22%
2011 7.2 million +10%
2010 7.9 million Even
2014 101,000 +6%
2013 102,000 +5%
2012 58,000 +84%
2011 89,000 +20%
2010 81,000 +32%
2009 88,000 +22%
2008 65,000 +65%
2007 87,000 +23%
2006 88,000 +22%
Last week, three respective days set new marks for most-watched day during the week of the PGA Championship, including Tuesday (95,000), Thursday (149,000) and Friday (147,000). And Sunday's 121,000 average viewers was the second most-watched Sunday for Golf Channel at the PGA Championship, trailing only 2006 (129,000).
ADDITIONAL VIEWERSHIP NOTES: THE PGA CHAMPIONSHIP
· Golf Central's Live From The PGA Championship, which was presented by Omega and Mercedes, featured nearly 60 hours of news and analysis throughout the week.
· Golf Channel's most-watched PGA Championship week follows the same record set for The Open Championship week, after posting second most-watched weeks for The Masters, PLAYERS Championship, and U.S. Open in 2015.
· Morning Drive was up 5% vs. 2014 for the week.
· The Golf Fix on Monday from 6-7 PM ET featuring 2012 PGA Teacher of the Year and Golf Channel host Michael Breed live from the range at Whistling Straits was up 84% vs. The Golf Fix from the 2014 PGA Championship.
GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS KEY PLATFORMS AND METRICS:
Golf Channel Digital via GolfChannel.com and Golf Channel Mobile App posted record traffic for the week of The PGA Championship, according to Adobe Site Catalyst:
· 32 million page views (+13% YOY) - Best PGA Championship Week ever
· 2.0 million visitors (+16% YOY) - Best PGA Championship Week ever
· 1.8 million video starts (+54% YOY) - Best PGA Championship Week ever
Additionally, Golf Live Extra streaming of Golf Central Live From the PGA Championship generated 1.73 million minutes watched (+41% YOY).
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel - co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group - is available in more than 200 million homes in 84 countries and 13 languages around the world. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf's highest-quality news, instruction and original content. Watch Golf Channel anywhere: On Demand, online or across mobile and connected TVs through Golf Live Extra. Golf Channel's digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.
Sources: Ratings/Viewers: Nielsen via TV ROCS; Avg Viewers P2+ Live+Same Day for 8/10/15-8/16/15 for all measured programs and time periods; details available; Unique Viewers: Nielsen via NPOWER; Mon-Sun 6a-6a; Viewers P2+ reach for 8/10/15-8/16/15 w/ 6 minute qualifier; Digital: Adobe Site Catalyst, Mon-Mon 8/10/15-8/17/15 and compared historically, Mon-Mon.