WITH LIVE +7-DAY PLAYBACK, CBS WIDENS ITS PREMIERE WEEK LEAD OVER ITS NEAREST COMPETITOR TO +2.5 MILLION VIEWERS
Network's Nightly Primetime Average Audience Soars to 13.2 Million Viewers
"The Big Bang Theory" and "NCIS" Both Pass "Sunday Night Football" to Finish as Premiere Week's Top Two Broadcasts in Viewers
CBS Has Five Series Posting 7-Day Lifts Over 4 Million Viewers
Freshman Drama "Limitless" Adds +4.4 Million Viewers
"Life in Pieces" (+2.2m) Finishes as Premiere Week's Top New Comedy
"NCIS: Los Angeles" Jumps +83% in Adults 18-49 Lift
CBS widened its premiere week lead over its nearest competitor to +2.5 million viewers as the Network's nightly prime time average audience soared to 13.2 million viewers, according to Nielsen live +7-day ratings for the week of Sept. 21-28.
With live +7-day lift, CBS's live plus same day ratings increased +21% in viewers (13.18m from 10.94m, +2.24m), +24% in adults 18-49 (3.1 from 2.5, +0.6) and +25% in adults 25-54 (4.0 from 3.2, +0.8).
L+7 L+SD Lift
CBS 13.18m 10.94m +2.24m
NBC 10.67m 8.94m +1.74m
ABC 9.18m 6.94m +2.25m
FOX 5.69m 4.21m +1.48m
With L+7 lift added, THE BIG BANG THEORY (23.73m) and NCIS (22.47m) both surpassed "Sunday Night Football" (22.16m) as premiere week's top two programs in viewers.
THE BIG BANG THEORY (+5.52m, +30%), LIMITLESS (+4.40m, +45%), NCIS (+4.28m, +24%), BLUE BLOODS (+4.26m, +42%) and SCORPION (+4.04m, +36%) all jumped more than +4 million viewers with 7-day viewing.
CBS had nine additional programs exceed lifts of +3 million viewers, more than any other network.
LIFE IN PIECES (13.50m from 11.28m, +20%) was the #1 new comedy, while LIMITLESS (14.26m from 9.86m, +45%) was the #2 new drama. Among adults 18-49, NCIS: LOS ANGELES soared +83% with 7-day lift (2.2 from 1.2).