Live+3: ABC's Quantico Delivers the Season's 2nd-Largest Playback Increase in AD18-49
Live + 3 Day data for Sunday, 10/25/15
The fifth episode of ABC's Quantico catapulted +87% (+1.3 rating points) over its L+SD Adult 18-49 rating to stand as show's 2nd-biggest percentage lift to date, behind the +94% rise for its third episode. In fact, Quantico's +87% increase is the 2nd-biggest percentage increase for any single telecast on the major networks so far this season. Further, the new ABC drama now claims the Top 2 gainers among young adults, with its third telecast (+94% on 10/11) ranking #1 and its fifth telecast (+87% on 10/25) ranking #2.
Among Total Viewers, Quantico soared +68% (+3.5 million) over its L+SD tally, standing as the 3rd-largest single L+3 lift for any telecast so far this season on the major networks and giving ABC the season's Top 3 percentage gainers in Total Viewers (with its third episode growing +70%, followed by its fourth building +69% and fifth gaining +68%).
· After 3 days of TV playback, Quantico grew to a 2.8 rating among Adults 18-49 (from a 1.5 in L+SD) and 8.6 million Total Viewers (from 5.1 million in L+SD).
Source: The Nielsen Company, as dated. Based on original telecasts only.