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[11/10/15 - 08:38 AM]
"Dancing with the Stars" Grows for the 2nd-Consecutive Week to Best-Since-Premiere Numbers in Total Viewers and Adults
ABC spins the numbers for Monday, November 9.
[via press release from ABC]

ABC's Dancing Builds for the 2nd Week to Best-Since-Premiere Numbers

ABC Monday Prime (8-11pm - 10.4 million and 1.7/5 in AD18-49): ABC took second among the broadcasters on Monday night in Total Viewers (10.4 million) and Adults 18-49 (1.7/5) to NBC, with Dancing as the most-watched series overall (12.6 million). The Net was up week to week in viewers (+6%) and young adults (+13%), tying a Monday season high in Adults 18-49.

Dancing With the Stars (8-10pm - 12.6 million and 2.0/6 in AD18-49): From 8-10pm, ABC's Dancing with the Stars beat NBC's The Voice in Total Viewers (+5% - 12.6 million vs. 12.0 million) and beat out CBS' dramas (Supergirl/Scorpion = 8.7 million and 1.8/5) in the 2-hour time slot by 3.9 million viewers and by 11% in Adults 18-49.

· The ABC unscripted series grew for the 2nd-consecutive week in Total Viewers (+4%) and Adults 18-49 (+5%) to deliver best-since-premiere numbers - since 9/14/15.

Castle (10-11pm - 6.2 million and 1.0/3 in AD18-49): At 10pm, ABC's Castle returned from the prior week's preemption with 6.2 million viewers and a 1.0/3 in Adults 18-49.

Quick Take for Monday, November 9, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Posts Week-to-Week Gains in Total Viewers and Adults 18-49, Tying a Season High among Young Adults

"Dancing with the Stars" Grows for the 2nd-Consecutive Week To Best-Since-Premiere Numbers in Total Viewers and Adults

"Dancing with the Stars" Stands as Monday's Most Watched Series

Monday Night (11/9/15) - ABC Total Viewer and Adult 18-49 Projections

"DWTS": L3 = 14.9 million/2.3 rating, L7 = 15.4 million/2.4 rating and MP+35 = 2.6 rating

"Castle": L3 = 9.7 million/1.6 rating, L7 = 10.6 million/1.7 rating and MP+35 = 2.1 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 10.4 million and 1.7/5 in AD18-49):

ABC took second among the broadcasters on Monday night in Total Viewers (10.4 million) and Adults 18-49 (1.7/5) to NBC, with "Dancing" as the most watched series overall (12.6 million). The Net was up week to week in viewers (+6% - 10.4 million vs. 9.8 million) and young adults (+13% - 1.7/5 vs. 1.5/5), tying a Monday season high in Adults 18-49.

"Dancing with the Stars" (8:00-10:00 p.m. - 12.6 million and 2.0/6 in AD18-49):

From 8:00-10:00 p.m., ABC's "Dancing with the Stars" beat NBC's "The Voice" in Total Viewers (+5% - 12.6 million vs. 12.0 million) and beat out CBS' dramas ("Supergirl"/"Scorpion" = 8.7 million and 1.8/5) in the 2-hour time slot by 3.9 million viewers and by 11% in Adults 18-49.

· The ABC unscripted series grew for the 2nd-consecutive week in Total Viewers (+4% - 12.6 million vs. 12.1 million) and Adults 18-49 (+5% - 2.0/6 vs. 1.9/5) to deliver best-since-premiere numbers - since 9/14/15.

"Castle" (10:00-11:00 p.m. - 6.2 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "Castle" returned from the prior week's preemption with 6.2 million viewers and a 1.0/3 in Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/9/15.





  [november 2015]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· SCORPION (CBS)
· SUPERGIRL (CW)
· VOICE, THE (NBC)




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