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[11/20/15 - 08:33 AM]
"Blacklist" Equals Its High Since the Show's Season Debut Seven Weeks Ago
NBC spins the numbers for Thursday, November 19.

[via press release from NBC]

'BLACKLIST' EQUALS ITS HIGH SINCE THE SHOW'S SEASON DEBUT SEVEN WEEKS AGO, +7% VS. LAST WEEK'S FAST-AFFIL 1.4

'HEROES REBORN' RETAINS 100% WEEK TO WEEK IN 18-49, GROWS +40% IN 18-34

'THE PLAYER' EQUALS A SIX-WEEK HIGH IN 18-49

LAST WEEK'S "HEROES REBORN" INCREASES BY +95% IN 18-49 AFTER 3 DAYS OF TIME-SHIFTING AND 7 DAYS ON ALTERNATE PLATFORMS, 'BLACKLIST' GROWS BY +82% AND 'THE PLAYER' INCREASE BY +66%

NBC RESEARCH ESTIMATES LAST NIGHT'S 'BLACKLIST' & 'HEROES REBORN' WILL MORE THAN DOUBLE IN 18-49 AND 'THE PLAYER' WILL GROW BY +75% AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS

Thursday Primetime Results:

CBS carried NFL football in the Nashville and Jacksonville markets.

"Heroes Reborn" (1.1/4 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

· Retains 100% of last week in 18-49 (1,1 vs. 1.1).

· Grows week to week in adults 18-34 (+40%, 0.7 vs. 0.5) and women 18-34 (+40%, 0.7 vs. 0.5).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Among adults 18-49, last week's episode grew by +95% (to a 2.2 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.12 rating to a projected 2.18 rating in TAMi estimates).

· Last week's "Heroes Reborn" added nearly a million full-episode views (P2+) in seven days on NBC.com and Hulu (958,142).

· "Heroes Reborn" has increased by +78% in 18-49 rating (from a 1.43 to a 2.55) and 2.4 million viewers overall (4.8 million to 7.2 million) going from L+SD to L+7.

"The Blacklist" (1.5/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET):

· Equals its highest 18-49 rating in seven weeks, since the show's season premiere (1.8 on Oct. 1).

· Grows +7% versus last week's 1.4 in these prelim fast-affiliate ratings (1.5 vs. 1.4) and retains 100% of last week's 1.5 in official nationals.

· Also grows versus last week's fast-affiliate result in total viewers, adults 25-54, adults 18-49 and all key adult-women, including an increase of 0.4 of a point or +67% in women 18-34 (1.0 vs. 0.6).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +88% in adults 18-49 (1.5 vs. 0.8).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +82% (to a 2.7 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.46 rating to a projected 2.66 rating in TAMi estimates).

· Last week's "Blacklist" added more than 400,000 full-episode views (P2+) in seven days on NBC.com (471,946).

· "The Blacklist" is increasing by +101% this season in 18-49 rating (from a 1.52 to a 3.05) and 5.0 million viewers overall (7.1 million to 12.1 million) going from L+SD to L+7. Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 153 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3). Last week's telecast was the most upscale show of the night on the Big 4, indexing at a 119 among adults 18-49 in $100K+ homes (L+SD)

"The Player" (0.8/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET):

· Grows +14% week to week in 18-49 (0.8 vs. 0.7).

· Scores a four-week high in 18-49 (best since Oct. 22, 0.8).

· Matches a six-week high in 18-49 (equaling its best since Oct. 8, 0.9).

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +66% (to a 1.2 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (0.73 rating to a projected 1.21 rating in TAMi estimates).

NBC RESEARCH ESTIMATES FOR NOV. 19 TELECASTS AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show... 18-49 Rating... Total Viewers
Heroes Reborn... 2.4... 6.25 million
The Blacklist... 3.1... 12.13 million
The Player... 1.4... 5ZXZ5.68X78 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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