or


[12/04/15 - 01:56 PM]
"Macy's Thanksgiving Day Parade" Ranks as the Season's #1 Most-Watched Entertainment Telecast on the Broadcast Nets, With 22.3 Million Viewers
NBC further spins the numbers for Thursday, November 26.

[via press release from NBC]

"MACY'S THANKSGIVING DAY PARADE" RANKS AS THE SEASON'S #1 MOST-WATCHED ENTERTAINMENT TELECAST ON THE BROADCAST NETS, WITH 22.3 MILLION VIEWERS

"THE NATIONAL DOG SHOW PRESENTED BY PURINA" AVERAGES 10.1 MILLION, HAS GENERATED ITS TOP THREE RESULTS EVER OVER THE PAST THREE YEARS

Thursday Metered-Market Results:

· NBC's coverage of "Macy's Thanksgiving Day Parade" has delivered the #1 total viewership for any entertainment telecast on the broadcast networks so far this season, according to "live plus same day" viewing data released today by Nielsen Media Research.

· Averaging 22.255 million viewers, the parade topped the "live plus same day" total viewership of all primetime non-sports telecasts so far this season on ABC, CBS, NBC and Fox, outdelivering the most-watched primetime entertainment telecast so far on those networks, the Sept. 21 season premiere of "The Big Bang Theory," with 18.203 million viewers.

· From 9 a.m.-noon on Thursday Nov. 26, the 89th annual "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," averaged a 6.0 rating, 28 share in adults 18-49, retaining 96% of last year's 6.2. In total viewers, the 22.255 million represents a 99% retention of the year-ago 22.551 million.

· The big parade audience helped bookend a huge Thanksgiving for NBC, which saw NBC Sports' primetime coverage of Bears-Packer NFL football average 27.8 million viewers, making it the second most watched game in the history of "Sunday Night Football" on NBC, behind only the a 2012 Cowboys-Redskins telecast (30.3 million).

· NBC Research estimates a total of 41.3 million viewers watched all or some of the parade telecast.

· From noon-2 p.m. Thanksgiving day, NBC's coverage of "The National Dog Show Presented by Purina," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei averaged a 2.5 rating, 11 share in 18-49 and 10.100 million viewers overall. The 2.5 is a 96% retention of last year's 2.6 and the 10.100 million is a 98% retention of last year's 10.294 million

· Over the last three years, "The National Dog Show Presented by Purina" has generated its three highest total-viewer results in the event's 14-year history on NBC, with 10.667 million in 2013, 10.294 million in 2014 and 20.100 million in 2015.

· NBC Research estimates a total of 20.5 million viewers watched all or some of the "National Dog Show" telecast.

NOTE: Results are based on "live plus same day" data from Nielsen Media Research, unless otherwise indicated.





  [december 2015]  
S
M
T
W
T
F
S
  


· BIG BANG THEORY, THE (CBS)





most recent ratings | view all posts
[11/16/19 - 08:31 AM]
Friday's Broadcast Ratings: FOX Tops Demos; CBS Leads Total Viewers
"WWE SmackDown" powers the former to the adults 18-49 crown.

[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.