E!'S "LIVE FROM THE RED CARPET: THE 2016 GOLDEN GLOBE AWARDS" SCORES YEAR OVER YEAR GROWTH AMONG P18-49 AND W18-49
"Live from the Red Carpet" Delivers 751K P18-49 and 594K W18-49, Up 2% and 5% Respectively Over Last Year's Telecast, and Drives Multiplatform Interactions Across Digital, Mobile and New Social Platforms
Los Angeles, CA, January 11, 2016 - E!'s signature franchise "Live from the Red Carpet: The 2016 Golden Globe Awards" on Sunday, January 10 from 6-8pmET delivered year over year growth among P18-49 (751K) and W18-49 (594K), up 2% and 5% respectively over the 2015 Golden Globes. Hosted by Ryan Seacrest and Giuliana Rancic, the telecast delivered an average of 1.7M total viewers and a cume of 3.5M total unique viewers, showcasing celebrity interviews, surprise moments and unforgettable fashion from one of Hollywood's biggest nights.
E!'s Golden Globes coverage also provided fans with an unparalleled multiplatform experience, including the new social initiative Glam Snaps, which drove more than 2M views on Snapchat. E! Digital also saw more than 1M interactions for the day with the network's new Glambot and Meme It initiatives.
E!'s Golden Globes coverage continues tonight with E! News at 7pmET/PT followed by hit comedy series "Fashion Police" at 8pmET/PT. "Live From The Red Carpet" continues throughout awards season, next bringing fans live coverage from the 2016 Screen Actors Guild Awards on Saturday, January 30th at 6pmET.
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. E! programming includes core franchises "E! News" and "Fashion Police," popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "I Am Cait" and "WAGS," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.