or


[01/25/16 - 12:07 PM]
Lifetime Original Movie "Toni Braxton: Unbreak My Heart" Sings to 3.6 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, January 23.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE "TONI BRAXTON: UNBREAK MY HEART" SINGS TO 3.6 MILLION VIEWERS IN WORLD PREMIERE

Film Based on Braxton's Bestselling Memoir Becomes Cable's Number One Original Movie in Key Demos Since January 2015 Premiere of Lifetime Film Whitney; Toni Braxton: Unbreak My Heart is Television Season's Most Tweeted Movie

LOS ANGELES, CA, January 25, 2016 - Saturday's world premiere of the Lifetime Original Movie Toni Braxton: Unbreak My Heart sang to 3.6 million Total Viewers, according to Nielsen Fast Cable Ratings. Starring newcomer Lex Scott Davis as the seven-time Grammy(R) Award-winning R&B icon, the film also averaged 1.8 million Adults 25-54, 1.7 million Adults 18-49, 1.4 million Women 25-54 and 1.3 million Women 18-49 in its 8:00pm time period. Moreover, Toni Braxton: Unbreak My Heart became cable's number one original movie with Adults 25-54, Women 25-54 and Women 18-49 in a year since the January 2015 premiere of the Lifetime Original Movie Whitney, as well as the best among ad-supported cable with Adults 18-49 since Whitney. Braxton executive produced the film, which is based on her popular memoir Unbreak My Heart.

Immediately following the movie at 10:00pm, the special Beyond the Headlines: Toni Braxton, featuring interviews with Toni and her family, L.A. Reid, Babyface, record producer David Foster and songwriter Diane Warren about Braxton's childhood, meteoric rise to fame, financial and health struggles and ultimate triumph over adversity, brought in 2.8 million Total Viewers, 1.4 million Adults 25-54, 1.3 million Adults 18-49, 1.1 million Women 25-54 and 1.0 million Women 18-49 viewers.

On Twitter, Toni Braxton: Unbreak My Heart was the most tweeted about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most Tweeted movie for the television season to date, while Beyond the Headlines: Toni Braxton was the evening's second most-tweeted about non-sports program in primetime, according to Nielsen.

Toni Braxton: Unbreak My Heart follows the singer's journey from her discovery by mega producers L.A. Reid and Kenneth "Babyface" Edmonds, to her battle with Lupus. Also delving into how she made it through her public divorce all while navigating her son's autism and family struggles, the movie chronicles the untold measures the wildly talented artist took to make herself and her family whole again, becoming a global inspiration.

Toni Braxton: Unbreak My Heart was produced by Link Entertainment. Braxton, Craig Baumgarten, Erik Kritzer and Marcus Grant served as executive producers. Kenneth "Babyface" Edmonds produced. Vondie Curtis Hall directed from a script written by Susan McMartin.

ABOUT LIFETIME

Lifetime is a premier female-�focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-�ABC Television Group and Hearst Corporation.





  [january 2016]  
S
M
T
W
T
F
S
     


· TONI BRAXTON: UNBREAK MY HEART (LIFETIME)





most recent ratings | view all posts
[06/26/19 - 08:12 AM]
Tuesday's Broadcast Ratings: "Got Talent" Holds Off "Big Brother" Return
NBC cruises to victory in both total viewers and adults 18-49 last night.

[06/25/19 - 08:09 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "The Bachelorette"
The Alphabet again takes home a victory in total viewers and adults 18-49.

[06/24/19 - 11:25 AM]
"Yellowstone" Season Two Premiere Draws 5 Million Total Viewers, Making It Cable's Most-Watched Original Telecast This Summer
Paramount Network further spins the numbers for Wednesday, June 19.

[06/24/19 - 08:21 AM]
Sunday's Broadcast Ratings: ABC Tops Demo Race with "Highwire Live in Times Square"
The Alphabet's Nik Wallenda special brings home the adults 18-49 crown.

[06/23/19 - 08:43 AM]
Saturday's Broadcast Ratings: Baseball Sparks FOX to Victory
The network wins the evening in both total viewers and adults 18-49.

[06/22/19 - 12:42 PM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The latter's "Dateline NBC" leads the night among adults 18-49.

[06/21/19 - 08:19 AM]
Thursday's Broadcast Ratings: Newcomers "Holey Moley," "Spin the Wheel" Top Demos
ABC and FOX both get a boost among adults 18-49 last night.

[06/20/19 - 11:19 AM]
"Yellowstone" Season Two Premiere Hits Series Ratings Highs and Increases Double Digits from Series Debut
Paramount Network spins the numbers for Wednesday, June 19.

[06/20/19 - 08:21 AM]
Wednesday's Broadcast Ratings: "Press Your Luck" Puts ABC on Top
The Alphabet's new game show leads the night in both total viewers and adults 18-49.

[06/19/19 - 08:10 AM]
Tuesday's Broadcast Ratings: "Songland" Rises in Latest NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[06/18/19 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Tops Charts for ABC
The Alphabet is the network to beat in both total viewers and adults 18-49.

[06/17/19 - 11:08 AM]
"Younger" Records Highest-Rated Season Premiere in Its History in Key P25-54 Demo, Draws 1.3 Million Total Viewers
TV Land further spins the numbers for Wednesday, June 12.

[06/17/19 - 08:17 AM]
Sunday's Broadcast Ratings: FOX Gets Boost from Final Round of U.S. Open Championship
The network takes home top honors among total viewers and adults 18-49.

[06/16/19 - 09:53 AM]
Saturday's Broadcast Ratings: FOX, U.S. Open Top Charts
The network's third round of PGA coverage leads the evening in both total viewers and adults 18-49.

[06/15/19 - 08:26 AM]
Friday's Broadcast Ratings: NBC Tops Low Key Friday in Demos
"Dateline NBC" and an encore "American Ninja Warrior" lead the evening among adults 18-49.