or


[01/25/16 - 12:07 PM]
Lifetime Original Movie "Toni Braxton: Unbreak My Heart" Sings to 3.6 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, January 23.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE "TONI BRAXTON: UNBREAK MY HEART" SINGS TO 3.6 MILLION VIEWERS IN WORLD PREMIERE

Film Based on Braxton's Bestselling Memoir Becomes Cable's Number One Original Movie in Key Demos Since January 2015 Premiere of Lifetime Film Whitney; Toni Braxton: Unbreak My Heart is Television Season's Most Tweeted Movie

LOS ANGELES, CA, January 25, 2016 - Saturday's world premiere of the Lifetime Original Movie Toni Braxton: Unbreak My Heart sang to 3.6 million Total Viewers, according to Nielsen Fast Cable Ratings. Starring newcomer Lex Scott Davis as the seven-time Grammy(R) Award-winning R&B icon, the film also averaged 1.8 million Adults 25-54, 1.7 million Adults 18-49, 1.4 million Women 25-54 and 1.3 million Women 18-49 in its 8:00pm time period. Moreover, Toni Braxton: Unbreak My Heart became cable's number one original movie with Adults 25-54, Women 25-54 and Women 18-49 in a year since the January 2015 premiere of the Lifetime Original Movie Whitney, as well as the best among ad-supported cable with Adults 18-49 since Whitney. Braxton executive produced the film, which is based on her popular memoir Unbreak My Heart.

Immediately following the movie at 10:00pm, the special Beyond the Headlines: Toni Braxton, featuring interviews with Toni and her family, L.A. Reid, Babyface, record producer David Foster and songwriter Diane Warren about Braxton's childhood, meteoric rise to fame, financial and health struggles and ultimate triumph over adversity, brought in 2.8 million Total Viewers, 1.4 million Adults 25-54, 1.3 million Adults 18-49, 1.1 million Women 25-54 and 1.0 million Women 18-49 viewers.

On Twitter, Toni Braxton: Unbreak My Heart was the most tweeted about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most Tweeted movie for the television season to date, while Beyond the Headlines: Toni Braxton was the evening's second most-tweeted about non-sports program in primetime, according to Nielsen.

Toni Braxton: Unbreak My Heart follows the singer's journey from her discovery by mega producers L.A. Reid and Kenneth "Babyface" Edmonds, to her battle with Lupus. Also delving into how she made it through her public divorce all while navigating her son's autism and family struggles, the movie chronicles the untold measures the wildly talented artist took to make herself and her family whole again, becoming a global inspiration.

Toni Braxton: Unbreak My Heart was produced by Link Entertainment. Braxton, Craig Baumgarten, Erik Kritzer and Marcus Grant served as executive producers. Kenneth "Babyface" Edmonds produced. Vondie Curtis Hall directed from a script written by Susan McMartin.

ABOUT LIFETIME

Lifetime is a premier female-�focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-�ABC Television Group and Hearst Corporation.





  [january 2016]  
S
M
T
W
T
F
S
     


· TONI BRAXTON: UNBREAK MY HEART (LIFETIME)





most recent ratings | view all posts
[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.