LIFETIME ORIGINAL MOVIE "TONI BRAXTON: UNBREAK MY HEART" SINGS TO 3.6 MILLION VIEWERS IN WORLD PREMIERE
Film Based on Braxton's Bestselling Memoir Becomes Cable's Number One
Original Movie in Key Demos Since January 2015 Premiere of Lifetime Film Whitney;
Toni Braxton: Unbreak My Heart is Television Season's Most Tweeted Movie
LOS ANGELES, CA, January 25, 2016 - Saturday's world premiere of the Lifetime Original Movie Toni Braxton: Unbreak My Heart sang to 3.6 million Total Viewers, according to Nielsen Fast Cable Ratings. Starring newcomer Lex Scott Davis as the seven-time Grammy(R) Award-winning R&B icon, the film also averaged 1.8 million Adults 25-54, 1.7 million Adults 18-49, 1.4 million Women 25-54 and 1.3 million Women 18-49 in its 8:00pm time period. Moreover, Toni Braxton: Unbreak My Heart became cable's number one original movie with Adults 25-54, Women 25-54 and Women 18-49 in a year since the January 2015 premiere of the Lifetime Original Movie Whitney, as well as the best among ad-supported cable with Adults 18-49 since Whitney. Braxton executive produced the film, which is based on her popular memoir Unbreak My Heart.
Immediately following the movie at 10:00pm, the special Beyond the Headlines: Toni Braxton, featuring interviews with Toni and her family, L.A. Reid, Babyface, record producer David Foster and songwriter Diane Warren about Braxton's childhood, meteoric rise to fame, financial and health struggles and ultimate triumph over adversity, brought in 2.8 million Total Viewers, 1.4 million Adults 25-54, 1.3 million Adults 18-49, 1.1 million Women 25-54 and 1.0 million Women 18-49 viewers.
On Twitter, Toni Braxton: Unbreak My Heart was the most tweeted about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most Tweeted movie for the television season to date, while Beyond the Headlines: Toni Braxton was the evening's second most-tweeted about non-sports program in primetime, according to Nielsen.
Toni Braxton: Unbreak My Heart follows the singer's journey from her discovery by mega producers L.A. Reid and Kenneth "Babyface" Edmonds, to her battle with Lupus. Also delving into how she made it through her public divorce all while navigating her son's autism and family struggles, the movie chronicles the untold measures the wildly talented artist took to make herself and her family whole again, becoming a global inspiration.
Toni Braxton: Unbreak My Heart was produced by Link Entertainment. Braxton, Craig Baumgarten, Erik Kritzer and Marcus Grant served as executive producers. Kenneth "Babyface" Edmonds produced. Vondie Curtis Hall directed from a script written by Susan McMartin.
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