L+7 Ratings: ABC's American Crime Opener Jumps +67% to Score an All-Time Playback High
Live + 7 Day ratings for the week of 1/4/16 (Week #16):
On Monday, the season 20 opener of ABC's The Bachelor shot up to a 2.9 rating among Adults 18-49 after 7 days of TV playback, growing over its year-ago premiere by 4%. With a +0.7 rating points gain over its L+SD rating, The Bachelor matched its biggest-ever L+7 lift for a premiere among young adults.
ABC's Modern Family emerged as Wednesday's #1 TV show (and the week's #2 program) with Adults 18-49 in the L+7 numbers (4.7 rating), leapfrogging over Fox's final season premiere of American Idol to lead by a full ratings point (3.7 rating) after trailing by 2-tenths in L+SD.
The season 2 premiere of American Crime catapulted over its finale out of the Scandal closer last season by 43% among Adults 18-49 (2.0 rating vs. 1.4 rating) to outdeliver its final 9 L+7 telecasts of season 1 and score its highest L+7 rating since its second episode of last season (since 3/12/15). American Crime jumped +67% over its L+SD rating after 7 days of TV playback, marking the show's largest-ever playback increase.
On Friday, Last Man Standing ended up over its last original telecast 4 weeks prior by 5% among Adults 18-49 in the L+7 numbers (2.0 rating vs. 1.9 rating) to match its highest-rated telecast in 1 year - since 1/16/15.
Shark Tank posted an all-time playback high with Adults 18-49, growing +54% after 7 days of TV playback (1.3 rating to 2.0 rating).
Season-to-Date TV Playback (9/21/15-1/10/16):
Based on TV playback data through 16 weeks of the 2015-16 season, ABC claims 5 of the Top 10 biggest broadcast gainers among Adults 18-49, tying CBS (1), NBC (3) and Fox (1) combined: Modern Family (+1.9 rating points) - #3, How to Get Away with Murder (+1.7) - #5, Scandal (+1.6) - #6, while Quantico and Grey's Anatomy (+1.5) tie for #7.
Quantico is the season's biggest playback gainer on the broadcast networks on a percentage basis, soaring +86% in Total Viewers (5.1 million to 9.5 million) and +100% (tie) in Adults 18-49 (1.5 rating to 3.0 rating) over its L+SD numbers. In fact, ABC has the #1 broadcast gainer among young adults on Monday with Castle (+82%), the #1 gainer on the major nets on Wednesday with Nashville (+82%) and the Top 2 broadcast gainers on Sunday with Quantico (+100%) and Once Upon a Time (+63%).
Among Adults 18-49 in the L+7 ratings, ABC has the top comedies on Tuesday with The Muppets (2.2 rating) and Fresh Off the Boat (2.2) tying for #1, 3 of the Top 5 highest-rated broadcast shows on Wednesday with Modern Family (4.7), The Goldbergs (3.2) and black-ish (3.0), the Top 3 series on Thursday with Scandal (4.1), Grey's Anatomy (3.9) and HTGAWM (3.8), the Top 2 shows on Friday with Shark Tank (2.2) and Last Man Standing (1.9) and the Top 2 broadcast series on Sunday with Quantico (3.0) and Once Upon a Time (2.6).
Nearly all of ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: black-ish (+58% vs. +48%), Castle (+82% vs. +65%), DWTS (+22% vs. +20%), The Goldbergs (+45% vs. +41%), Grey's Anatomy (+63% vs. +60%), How to Get Away with Murder (+81% vs. +73%), Marvel's Agents of S.H.I.E.L.D. (+79% vs. +76%), The Middle (+40% vs. +30%), Modern Family (+68% vs. +65%), Nashville (+82% vs. +71%), Once Upon a Time (+63% vs. +48%), Scandal (+64% vs. +50%) and Shark Tank (+47% vs. +32%).
Source: The Nielsen Company, as dated. Weekly averages based on regular, original telecasts only.