ORIGINAL WORLD MOVIE PREMIERE, "UNLEASHING MR. DARCY," CAPS OFF HALLMARK CHANNEL'S INAUGURAL WINTERFEST PROGRAMMING EVENT WITH A 2.7 HH RTG. AND 3 MILLION TOTAL VIEWERS
Winterfest Boosts Hallmark Channel to Be the Highest-Rated and Most-Watched Cable Network in the Saturday 9-11p Time Period Over the Course of 4 Weeks
Hallmark Channel's first-ever Winterfest programming event culminated Saturday night to resounding success, with the original movie premiere of Unleashing Mr. Darcy, starring Frances Fisher, Ryan Paevey, and Cindy Busby, bowing to a 2.7 HH rating and 3 million total viewers and becoming the 2nd highest HH-rated program of the day. In addition, the film elevated Hallmark Channel to be the most-watched and highest-rated network among HHs in its 9-11p time period. Unleashing Mr. Darcy also broke social media records for Hallmark Channel, becoming the most Tweeted non-holiday original movie premiere in network history.
The month-long Winterfest 'franchise made Hallmark Channel the highest-rated and most-watched cable network among HHs and Total Viewers in the Saturday 9-11p time period for 4 weeks, with its four new original movies averaging a 2.4 HH rating and 2.7 million Total Viewers.
Source: Nielsen, January 2nd-January 24th; Nielsen SocialGuide Twitter TV Ratings.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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