[02/01/16 - 11:55 AM]
Freeform's "Shadowhunters" Adds Over 1 Million Total Viewers in L+3 and Wins Its Hour in Key Demos
Freeform further spins the numbers for Tuesday, January 26.

[via press release from Freeform]

Live + 3 Ratings for January 26, 2016

"Shadowhunters" Soars by Double Digits in Live + 3 Ratings in Total Viewers and Across All Key Target Demographics


Based on Live + 3 ratings, "Shadowhunters" (9:00 p.m. EST) grew by impressive double to triple digit margins over Live + Same Day ratings across the board, ranking as cable TV's #1 telecast in the hour in Adults 18-34 (609,000/0.9 rating), Women 18-34 (438,000/1.3 rating), Viewers 12-34 (834,000/0.9 rating) and Females 12-34 (615,000/1.3 rating) and was the #2 scripted cable original in the time period in Total Viewers (2.0 million), Adults 18-49 (1.2 million/0.9 rating) and Women 18-49 (835,000/1.3 rating). In addition, the episode added another 395,000 digital starts in its first three days of gated viewing.

Across its premieres and encores to date, "Shadowhunters" has delivered over 10.5 million unique Total Viewers, including 5.2 million Adults 18-49 and 2.7 million Adults 18-34.

· "Shadowhunters" improved considerably over Live + Same Day delivery across the board, including adding more than 1 million Total Viewers (2.0 million vs. 975,000) and over one half a million among Adults 18-49 (1.2 million vs. 572,000).

Source: NPower, 1/26/16, Live + 3. Digital: WATCH Freeform, MVPD platforms and Hulu. Reach: NPower, 6 minute qualifier (18 telecasts).

  [february 2016]  


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