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[02/25/16 - 08:28 AM]
"Chicago P.D." Captures the 10 P.M. Hour Among ABC, CBS & NBC in Every Key Category
NBC spins the numbers for Wednesday, February 24.

[via press release from NBC]

"CHICAGO P.D." CAPTURES THE 10 P.M. HOUR AMONG ABC, CBS & NBC IN EVERY KEY CATEGORY, INCRDEASES VS. THE YEAR-AGO NIGHT

"CHICAGO P.D." HAS NOW FINISHED #1 OR TIED FOR #1 IN 18-49 VERSUS THE SLOT'S REGULAR ABC-CBS COMPETITION WITH ITS LAST 31 REGULAR-SLOT ORIGINALS

"SVU" IS PROJECTED TO GROW TO A 3.0 AFTER SEVEN DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS, "P.D." TO A 2.9

"LAURA" MAINTAINS 100% WEEK TO WEEK IN 18-49, IS CLOSE TO ROUNDING UP TO A 1.1

Wednesday Primetime Results (some local college-basketball preemptions for NBC and CBS):

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

· "The Mysteries of Laura," 1.6 rating in 18-49, 8.67 million viewers overall.

· "Law & Order: SVU," 3.0 in 18-49, 10.26 million.

· "Chicago P.D.," 2.9 in 18-49, 10.97 million.

"Chicago P.D." (1.6/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET):

· Wins the time period among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures.

· Ranks #1 by a +33% margin among those nets in the slot in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "Code Black").

· Has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 31 regular-slot originals, dating back to November 2014.

· Maintains 100% week to week in 18-49 (1.6 vs. 1.6).

· Grows +7% versus the same night last year in 18-49 (1.6 vs. 1.5 on Feb. 25, 2015).

· Will add significant viewership via time-shifting and VOD -- last week's "P.D." increased by +52% in 18-49 (1.61 to 2.44) and 2.8 million viewers (7.5 million to 10.3 million) going from L+SD to L+3.

"Law & Order: Special Victims Unit" (1.5/5 in 18-49, 6.6 million viewers overall from 9-10 p.m. ET):

· Retains 94% of last week's 1.6 in these prelim fast-affiliate ratings in 18-49 and 88% of last week's 1.7 in official nationals.

· Is up versus last week in adults 18-34 (1.1 vs. 1.0 in official nationals) and men 18-34 (0.8 vs. 0.7).

· Builds on its lead-in by +50% in 18-49.

· Will add substantial viewership via time-shifting and VOD - last week's "SVU" grew by +58% in 18-49 (1.66 to 2.62) and 2.4 million viewers (7.7 million to 10.1 million) going from L+SD to L+3.

"The Mysteries of Laura" (1.0/4 in 18-49, 6.7 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 1.1 (currently reporting a 1.047 in these prelim fast-affiliate ratings).

· Maintains 100% of last week's 18-49 rating (1.0 vs. 1.0) and grows +6% in total viewers (6.680 million vs. 6.329 million).

· Grows from half-hour to half-hour by +10% in 18-49 (1.0 to 1.1).

· Will add significant viewership via time-shifting and VOD -- last week's "Laura" increased by +29% in 18-49 (1.02 to 1.32) and more than 1.4 million viewers (6.3 million to 7.8 million) going from L+SD to L+3.

In Late-Night Metered Markets Wednesday Night (with 51 of 56 markets currently reporting):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2016]  
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· CHICAGO PD (NBC)
· CODE BLACK (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MYSTERIES OF LAURA, THE (NBC)





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