or


[03/13/16 - 11:13 AM]
Saturday's Broadcast Ratings: "Dateline" Paves the Way for NBC Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (3/12/16):

NBC (4.496 million viewers, #1; adults 18-49: 0.9, #1) was the network to beat on Saturday with a two-hour "Dateline NBC" (5.133 million viewers, #1; adults 18-49: 0.9, #T1) and a vintage "Saturday Night Live" (3.222 million viewers, #4; adults 18-49: 0.8, #T3).

ABC (2.357 million viewers, #3; adults 18-49: 0.7, #2) then claimed the silver with its coverage of "NBA Countdown" (1.971 million viewers, #7; adults 18-49: 0.5, #T6) and "NBA on ABC" (2.434 million viewers, #6; adults 18-49: 0.8, #T3).

Next up was CBS (3.735 million viewers, #2; adults 18-49: 0.6, #3) and repeats of "NCIS" (2.909 million viewers, #5; adults 18-49: 0.5, #T6), "Criminal Minds" (3.361 million viewers, #3; adults 18-49: 0.6, #5) and a new "48 Hours" (4.935 million viewers, #2; adults 18-49: 0.9, #T1).

And finally, encores of "Rosewood" (0.890 million viewers, #9; adults 18-49: 0.3, #T8) and "Lucifer" (1.056 million viewers, #8; adults 18-49: 0.3, #T8) on FOX (0.973 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The March 12 telecast of "Saturday Night Live," with host and musical guest Ariana Grande, averaged a 4.0 rating, 10 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.9/10 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" is the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, outrating all primetime programming on those networks in both categories.

· "Saturday Night Live" grew +3% versus the show's average for originals in the month of March last year in metered-market households (4.0 vs 3.9 for March 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +48% going from L+SD to L+7 in adults 18-49 (1.98 to 2.94) and +2.260 million persons in total viewers (6.509 million to 8.769 million).


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/14/15):

NBC (3.960 million viewers, #2; adults 18-49: 0.8, #1) was the demo champ on Saturday with its duo of "Dateline Saturday Night Mystery" (4.367 million viewers, #2; adults 18-49: 0.8, #T2) and a repeat of "Saturday Night Live" (3.146 million viewers, #7; adults 18-49: 0.8, #T2).

CBS (4.054 million viewers, #1; adults 18-49: 0.7, #2) then claimed the silver with its mix of "NCIS: Los Angeles" (3.462 million viewers, #5; adults 18-49: 0.6, #T5), "Criminal Minds" (3.674 million viewers, #3; adults 18-49: 0.7, #4) and "48 Hours" (5.028 million viewers, #1; adults 18-49: 0.9, #1).

Next up was ABC (3.470 million viewers, #3; adults 18-49: 0.6, #3) and its pairing of "20/20" (3.178 million viewers, #6; adults 18-49: 0.6, #T5) and "In an Instant" (3.617 million viewers, #4; adults 18-49: 0.6, #T5).

And finally, encores of "Brooklyn Nine-Nine" (1.135 million viewers, #9; adults 18-49: 0.3, #T8), "The Last Man on Earth" (1.154 million viewers, #8; adults 18-49: 0.3, #T8) and "Sleepy Hollow" (0.953 million viewers, #10; adults 18-49: 0.3, #T8) on FOX (1.049 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host J.K. Simmons and musical guest D'Angelo and The Vanguard, averaged a 2.9 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters,

· "SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on those nets in that key measure.

Source: Nielsen Media Research





  [march 2016]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.