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[03/16/16 - 08:32 AM]
"The Real O'Neals" Holds Nearly All of Its Week-Ago Premiere
ABC spins the numbers for Tuesday, March 15.
[via press release from ABC]

ABC's The Real O'Neals Holds 91% of its Week-Ago Premiere and Scores Best-Ever Retention Out of FOTB at 8:30pm

Please Note: On the first Tuesday of Daylight Saving Time, overall Adult 18-49 viewing levels dropped substantially week to week at 8pm (-7% - 26.2 vs. 28.3) and 8:30pm (-5% - 28.8 vs. 30.3)

Fresh Off the Boat (8-8:30pm - 4.2 million and 1.1/4 in AD18-49): At 8pm, ABC's Fresh Off the Boat defeated Fox's New Girl by 1.9 million Total Viewers (4.2 million vs. 2.3 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to rank as Tuesday's #1 regularly scheduled comedy for the 2nd week in row. NBC debuted Crowded out of a 2-hour The Voice in the 10pm hour, which moves to its regular time slot on Sunday.

The Real O'Neals (8:30-9pm - 3.6 million and 1.0/4 in AD18-49): Holding 91% of its week-earlier premiere at 8:30pm with young adults against the backdrop of Daylight Saving Time and an original of CBS' NCIS, ABC's The Real O'Neals once again delivered the Net's best-ever retention in the 830pm half-hour out of Fresh Off the Boat in Total Viewers (86%) and Adults 18-49 (91%). The Real O'Neals was Tuesday's #2 regular comedy in Total Viewers and Adults 18-49 (tied w/New Girl).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 2.9 million and 1.0/3 in AD18-49): Opposite the second hour of NBC's The Voice and an original of CBS' NCIS: NO at 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. held steady with its mid-season return last week in Adults 18-49 (1.0/4 vs. 1.1/4). L+3 Playback for Last Week: Last week's mid-season return of Marvel's Agents of S.H.I.E.L.D. jumped +64% over its L+SD Adult 18-49 rating (from a 1.1 to a 1.8 in L+3) to match its 2nd-largest L+3 lift this season.

Quick Take for Tuesday, March 15, 2016 (Fast Affiliate Live + Same Day Ratings)

"Fresh Off the Boat" Is the No. 1 Tuesday Comedy for the 2nd Week Running

"The Real O'Neals" Holds Nearly All of Its Week-Ago Premiere and Continues to Deliver ABC's Best-Ever Retention Out of "Fresh Off the Boat" at 8:30 p.m.

"S.H.I.E.L.D." Is Steady With Its Week-Ago Mid-Season Return, Which Spiked 64% With 3 Days of Playback in Adults 18-49

Tuesday Night (03/15/16) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat": L3 = 5.7 million/1.5 rating, L7 = 6.2 million/1.6 rating and MP+35 = 2.2 rating

"The Real O'Neals": L3 = 4.9 million/1.3 rating and L7 = 5.3 million/1.4 rating

"S.H.I.E.L.D.": L3 = 4.6 million/1.5 rating, L7 = 5.1 million/1.7 rating and MP+35 = 2.2 rating

"Of Kings and Prophets": L3 = 3.8 million/0.8 rating and L7 = 4.0 million/0.9 rating

Live + Same Day Results:

Please Note: On the first Tuesday of Daylight Saving Time, overall Adult 18-49 TV usage levels dropped substantially week to week at 8:00 p.m. (-7% - 26.2 vs. 28.3) and 8:30 p.m. (-5% - 28.8 vs. 30.3)

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.2 million and 1.1/4 in AD18-49):

At 8:00 p.m., ABC's "Fresh Off the Boat" defeated Fox's "New Girl" by 1.9 million Total Viewers (4.2 million vs. 2.3 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to rank as the No. 1 Tuesday comedy for the 2nd week in row. NBC debuted the comedy "Crowded" out of a 2-hour "The Voice" in the 10:00 p.m. hour, which moves to its regular time slot on Sunday.

"The Real O'Neals" (8:30-9:00 p.m. - 3.6 million and 1.0/4 in AD18-49):

Holding 91% of its week-earlier premiere with young adults, against the backdrop of Daylight Saving Time and an original of CBS' "NCIS," ABC's "The Real O'Neals" once again delivered the Net's best-ever retention in the 8:30 p.m. half-hour out of "Fresh Off the Boat" in Total Viewers (86%) and Adults 18-49 (91%). "The Real O'Neals" was the No. 2 Tuesday comedy in Total Viewers and Adults 18-49 (tied w/"New Girl").

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 1.0/3 in AD18-49):

Opposite the second hour of NBC's "The Voice" and original drama competition on CBS ("NCIS: NO") at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held steady with its mid-season return last week in Adults 18-49 (1.0/3 vs. 1.1/4). L+3 Playback for Last Week: Last week's mid-season return of "S.H.I.E.L.D." jumped +64% over its L+SD Adult 18-49 rating (from a 1.1 to a 1.8 in L+3) to match its 2nd-largest L+3 lift this season.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/15/16.





  [march 2016]  
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M
T
W
T
F
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· CROWDED (NBC)
· FRESH OFF THE BOAT (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)
· OF KINGS AND PROPHETS (ABC)
· REAL O'NEALS, THE (ABC)
· VOICE, THE (NBC)




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