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[03/22/16 - 12:06 PM]
Hallmark Movies & Mysteries' Most Recent Original Movie, "Karen Kingsbury's The Bridge Part 2," Becomes the Highest-Rated and Most-Watched Program in Network History
The Hallmark Channel spins the numbers for Sunday, March 20.
[via press release from The Hallmark Channel]

HALLMARK MOVIES & MYSTERIES' MOST RECENT ORIGINAL MOVIE, "KAREN KINGSBURY'S THE BRIDGE PART 2," BECOMES THE HIGHEST-RATED AND MOST-WATCHED PROGRAM IN NETWORK HISTORY

Original Movie Averaged a 1.8 HH Rating and 1.4 Million Total Viewers

Hallmark Movies & Mysteries' most recent original movie, Karen Kingsbury's The Bridge Part 2, featuring Ted McGinley and Faith Ford, drew a record number of viewers last weekend, becoming the most-watched and highest-rated telecast in network history among HHs, A18-49, A25-54, and Total Viewers. The Sunday, March 20th premiere averaged a 1.8 HH rating and 1.4 million total viewers, elevating the sequel to be the #1 rated cable movie of the week.

Viewers also engaged with the premiere on social media, ranking Karen Kingsbury's The Bridge Part 2 as the most-Tweeted primetime movie on Sunday across cable and broadcast. Additionally, the network noted the largest number of people Tweeting for any Hallmark Movies & Mysteries original movie premiere.

Based on Karen Kingsbury's bestselling novel, The Bridge, Molly (Katie Findlay) and Ryan (Wyatt Nash), college students from two different worlds, fall in love at Belmont University their freshman year. In Karen Kingsbury's The Bridge Part 2, they are reunited at Christmas, seven years later, to save the bookstore that changed their lives, The Bridge.

Source: Nielsen, March 14-20, 2016; Nielsen SocialGuide Twitter TV Ratings, 3/14-3/20/16.

ABOUT HALLMARK MOVIES & MYSTERIES

Along with sister network Hallmark Channel, Hallmark Movies & Mysteries is the second 24-hour linear channel under the Crown Media Family Networks umbrella. Distributed in both (HD) and standard definition (SD) in 64.5 million homes across the United States and one of the fastest growing networks in cable, Hallmark Movies & Mysteries is a leading destination for quality family friendly entertainment. Launched in 2008 as Hallmark Movie Channel, the network underwent a brand evolution in fall of 2014 when it transitioned to become Hallmark Movies & Mysteries. True to its name, the channel brings the lighter side of the suspense and mystery genres into focus with rich, dramatic, and thought-provoking storytelling. The network's programming lineup features a unique mix of original movies, presentations from the acclaimed Hallmark Hall of Fame library, and such time-honored acquired series as Murder She Wrote, Matlock, Hart to Hart, and Diagnosis Murder. The channel is also home to annual 8-week holiday programming event, The Most Wonderful Movies of Christmas, which helps viewers celebrate the season with new original movies and all-time classics like A Christmas Carol; Holiday Affair; Babes in Toyland; and Christmas in Connecticut. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Crown Media Family Networks.





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· BRIDGE, THE (HMC)




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