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[04/10/16 - 08:55 AM]
Saturday's Broadcast Ratings: FOX Rides NASCAR to Top Spot
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (4/9/16):

FOX (4.224 million viewers, #1; adults 18-49: 0.9, #1) claimed the top spot on Saturday thanks to its coverage of "NASCAR Sprint Cup Racing from Texas" (4.224 million viewers, #3; adults 18-49: 0.9, #T1).

NBC (4.074 million viewers, #2; adults 18-49: 0.7, #2) then was the number two draw with its duo of "Dateline NBC" (4.675 million viewers, #2; adults 18-49: 0.8, #3) and a "Saturday Night Live" (2.871 million viewers, #6; adults 18-49: 0.7, #4) encore.

Next up was CBS (3.819 million viewers, #3; adults 18-49: 0.6, #3) with repeats of "Hawaii Five-0" (3.286 million viewers, #4; adults 18-49: 0.5, #T5) and "Criminal Minds: Beyond Borders" (3.095 million viewers, #5; adults 18-49: 0.5, #T5) plus a new "48 Hours" (5.078 million viewers, #1; adults 18-49: 0.9, #T1).

And finally, ABC (1.830 million viewers, #4; adults 18-49: 0.5, #4) closed out the evening with its "NBA Countdown" (1.556 million viewers, #8; adults 18-49: 0.4, #8) and "NBA on ABC" (1.885 million viewers, #7; adults 18-49: 0.5, #T5) coverage.

In late-night metered market ratings (via NBC's press release):

· The April 9 telecast of "Saturday Night Live," with host Russell Crowe and Musical Guest Margo Price, averaged a 4.0 rating, 10 share in household results from the 56 markets metered by Nielsen Media Research and a 1.8/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· "Saturday Night Live" grew +5% versus the same night last year in metered-market households (4.0 vs 3.8 on April 11, 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.93 to 2.89) and +2.246 million persons in total viewers (6.348 million to 8.594 million).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/11/15):

FOX (4.646 million viewers, #1; adults 18-49: 0.9, #1) was the network to beat on Saturday with its primetime coverage of the "NASCAR Texas 300" (4.646 million viewers, #2; adults 18-49: 0.9, #T1).

CBS (4.520 million viewers, #2; adults 18-49: 0.7, #T2) then claimed the silver with repeats of "NCIS: Los Angeles" (4.617 million viewers, #3; adults 18-49: 0.7, #T3), "Criminal Minds" (3.877 million viewers, #4; adults 18-49: 0.6, #5) and a new "48 Hours" (5.068 million viewers, #1; adults 18-49: 0.9, #T1).

Next up was NBC (2.556 million viewers, #4; adults 18-49: 0.7, #T2) with a new "Caught on America with Nick Cannon" (1.898 million viewers, #8; adults 18-49: 0.4, #T7) and the network premiere of "Premier Boxing Champions" (2.687 million viewers, #6; adults 18-49: 0.7, #T3).

And finally, an encore of "20/20 Saturday" (2.480 million viewers, #7; adults 18-49: 0.4, #T7) and a new "In an Instant" (2.892 million viewers, #5; adults 18-49: 0.5, #6) on ABC (2.754 million viewers, #3; adults 18-49: 0.4, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live," with host Taraji P. Henson and musical guest Mumford & Sons, averaged a 3.8 rating, 10 share in household results in Nielsen's 56 metered markets and a 1.9/9 in adults 18-49 in the 25 markets with Local People Meters.

· It's the top-rated "SNL" in metered-market households since March 7 (4.0/10 with host Chris Hemsworth and musical guest Zac Brown Band).

· "SNL" is the #1 telecast of the night on the Big 4 networks in metered-market households and adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in both measures.

Source: Nielsen Media Research





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