"HEARTS OF SPRING" ELEVATES HALLMARK CHANNEL TO BE THE #1 HH RATED NETWORK IN SATURDAY PRIME TIME
Network's Most Recent Original Movie Averages a 2.0 HH Rating and 2.2 Million Total Viewers
Hallmark Channel's original movies continue to take the lead on Saturday nights, with the most recent debut, Hearts of Spring, ranking the network to be #1 among HH rating in Saturday Prime Time. The movie garnered a 2.0 HH rating and 2.2 million viewers, becoming the highest-rated program of the day as well as the top-rated movie of the week. In its 9pm debut, the April 9th premiere raised the network to be #1 among HH and Total Viewer rating and #1 among HH delivery.
In Hearts of Spring, starring Lisa Whelchel and Michael Shanks, a famous mom blogger finds herself in an online exchange with an opinionated reader who has conflicting parenting advice. Offline, she finally meets a great single dad and sparks start to fly. When she finds out that they are in fact the same person, her whole world gets turned upside down.
Source: Nielsen, Monday, April 4th-10th 2016.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.