or


[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[via press release from ABC]

ABC's Scandal and The Catch Score AD18-49 Gains on Thursday; Scandal Draws 6-Week High in Viewership

ABC Thursday Prime (8-11pm - 6.2 million and 1.5/5 in AD18-49): ABC ran a strong second in Live + Same Day Adults 18-49 (1.5/5) on Thursday to a Big Bang-led CBS (1.7/6), dominating original programming on NBC by 67% (0.9/3) and Fox by 88% (0.8/3). Please Note: ESPN aired the high-rated 2016 NFL draft on Thursday night.

· ABC's Grey's Anatomy stood Thursday's #2 TV series in Adults 18-49, behind only CBS' The Big Bang Theory. In addition, Grey's and Scandal were Thursday's Top 2 dramas while The Catch ranked as the #1 series in the 10pm hour.

Grey's Anatomy (8-9pm - 7.8 million and 1.9/7 in AD18-49): From 8-9pm, ABC's Grey's Anatomy overshadowed its drama competition among Adults 18-49 (1.9/7), continuing to more than double Fox's Bones (+138% - 0.8/3). Grey's moved up into the #1 position at 8:30pm and beat out CBS' Big Bang-driven The Odd Couple by 11% (2.0/7 vs.1.8/6). Grey's was steady week to week in Total Viewers in Adults 18-49.

Scandal (9-10pm - 6.3 million and 1.6/5 in AD18-49): In the 9 o'clock hour, ABC's Scandal increased its winning advantage over NBC's The Blacklist to 33% in Adults 18-49 (1.6/5 vs. 1.2/4) week to week and outdelivered Fox's American Grit by 129% (0.7/2). The ABC drama was the #1 series in the hour with Adults 18-34 and all key Women (W18-34/W18-49/W). Scandal was up week to week in Total Viewers (+5%) and Adults 18-49 (+7%), marking its most watched telecast overall in 6 weeks - since 3/17/16.

The Catch (10-11pm - 4.6 million and 1.0/3 in AD18-49): At 10pm, ABC's The Catch ranked #1 in Adults 18-49 over its drama competition on CBS (+11% over Rush Hour = 0.9/3) and NBC (best-yet +43% over Game of Silence = 0.7/2). The ABC freshman drama built week to week by 11% in Adults 18-49

Live + 3 Day Ratings for Last Thursday (4/21/16): The Catch was the biggest gainer at 10pm on broadcast in Adults 18-49 (+56%), posting much larger lifts from L+SD to L+3 than CBS' Rush Hour (+10%) and NBC's Game of Silence (+43%).

Quick Take for Thursday, April 28, 2016 (Fast Affiliate Live + Same Day Ratings)

'Grey's' More than Doubles Its 8 p.m. Drama Competition in Adults 18-49

'Scandal' Gains Adults 18-49 and Draws a 6-Week High in Total Viewers

'The Catch' Is Up 11% to Rank as the No. 1 Series at 10 p.m. in Adults 18-49

Thursday (4/28/16) - ABC Viewer and Adult 18-49 Projections With Multiplatform + 35 Days

"Grey's": L3 = 10.5 million/3.0 rating, L7 = 11.2 million/3.3 rating and MP+35 = 4.6 rating

"Scandal": L3 = 8.5 million/2.5 rating, L7 = 9.5 million/2.7 rating and MP+35 = 3.8 rating

"The Catch": L3 = 6.5 million/1.6 rating and L7 = 7.0 million/1.7 rating

ABC Thursday Prime (8:00-11:00 p.m. - 6.2 million and 1.5/5 in AD18-49):

ABC ran a strong second in Live + Same Day Adults 18-49 (1.5/5) on Thursday to a "Big Bang"-led CBS (1.7/6), dominating original programming on NBC by 67% (0.9/3) and Fox by 88% (0.8/3). Please note: ESPN aired the high-rated 2016 NFL draft on Thursday night.

· ABC's "Grey's Anatomy" stood Thursday's No. 2 TV series in Adults 18-49, behind only CBS' "The Big Bang Theory." In addition, "Grey's" and "Scandal" ran as Thursday's Top 2 dramas while "The Catch" ranked as the No. 1 series in the 10:00 p.m. hour.

"Grey's Anatomy" (8:00-9:00 p.m. - 7.8 million and 1.9/7 in AD18-49):

From 8:00-9:00 p.m., ABC's "Grey's Anatomy" overshadowed its drama competition among Adults 18-49 (1.9/7), continuing to more than double Fox's "Bones" (+138% - 0.8/3). The ABC drama moved up into the No. 1 position at 8:30 p.m. and beat out CBS' "Big Bang"-driven "The Odd Couple" by 11% (2.0/7 vs.1.8/6). "Grey's" was steady week to week in Total Viewers in Adults 18-49.

"Scandal" (9:00-10:00 p.m. - 6.3 million and 1.6/5 in AD18-49):

In the 9 o'clock hour, ABC's "Scandal" increased its winning advantage week to week over NBC's "The Blacklist" to 33% in Adults 18-49 (1.6/5 vs. 1.2/4) and outdelivered Fox's "American Grit" by 129% (0.7/2). The ABC drama was the No. 1 series in the hour with Adults 18-34 and all key Women (W18-34/W18-49/W25-54). "Scandal" was up week to week in Total Viewers (+5%) and Adults 18-49 (+7%), marking its most watched telecast overall in 6 weeks - since 3/17/16.

"The Catch" (10:00-11:00 p.m. - 4.6 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "The Catch" ranked No. 1 in Adults 18-49 (1.0/3) over its drama competition on CBS (+11% over "Rush Hour" = 0.9/3) and NBC (best-yet +43% over "Game of Silence" = 0.7/2). The ABC freshman drama built week to week by 11% in Adults 18-49.

Live + 3 Day Ratings for Last Thursday (4/21/16): With a 56% spike, "The Catch" was the biggest gainer at 10:00 p.m. on broadcast in Adults 18-49, posting much larger lifts from L+SD to L+3 than CBS' "Rush Hour" (+10%) and NBC's "Game of Silence" (+43%).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 4/28/16, unless otherwise specified.





  [april 2016]  
S
M
T
W
T
F
S
     


· AMERICAN GRIT (FOX)
· BIG BANG THEORY, THE (CBS)
· BONES (FOX)
· CATCH, THE (ABC)
· GAME OF SILENCE (NBC)
· GREY'S ANATOMY (ABC)
· ODD COUPLE, THE (CBS)
· RUSH HOUR (CBS)
· SCANDAL (ABC)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.