"GOOD WITCH" BOOSTS HALLMARK CHANNEL TO RANK #2 AMONG HH AND TOTAL VIEWER RATINGS AND DELIVERY, EXCLUDING SPORTS PROGRAMMING
4th Episode Premiere Averaged a 2.3 L+3 HH Rating and 2.5 Million Total Viewers
Hallmark Channel's original primetime series, Good Witch, is going strong on Sunday nights with the most recent episode garnering a 2.3 HH rating and 2.5 million total viewers on a Live+3 basis. In its 9 pm time period, the series elevated Hallmark Channel to be #2 among HH and Total Viewer ratings and delivery, barring sports programming. In its second season to-date, Good Witch is averaging a 2.3 L+3 HH rating and 2.5 million Total Viewers.
Good Witch continues with a brand-new episode premiering May 15th at 9 pm ET/PT, 8C. In "Surprise Me", after being taken on adventurous outings by both Sam and John, Cassie finds herself faced with conflicted feelings she must sort out.
Good Witch, based on Hallmark Channel's top-rated movie franchise, stars Catherine Bell, James Denton, and Bailee Madison. The program is a Whizbang Films Production. Orly Adelson, Jonathan Eskenas, Frank Siracusa, Craig Pryce and Sue Tenney are the executive producers. Bell is co-executive producer and Andrea Raffaghello is producer. ITV Studios America controls distribution rights in the world for Good Witch outside of North America.
Source: Nielsen, May 2-May 8, 2016.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 89 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.