HGTV CAPTURED #1 SPOT AMONG P25-54 AND W25-54 IN THURSDAY PRIME
'Flip or Flop' Delivered Highest Rated Season Premiere in Its History
New York [For Immediate Release - June 13, 2016] HGTV dominated cable rankings on Thursday, landing in the #1 spot among cable networks in primetime (8P-12A) with a .71 rating among viewers P25-54 and a .96 rating among W25-54. HGTV also captured the #1 position among upscale W25-54 and upscale P25-54. The night's stellar performance was anchored by the fourth season premiere of Flip or Flop at 9 p.m. ET/PT, which delivered a hefty 1.00 rating among P25-54, making it the highest-rated season premiere in the series' history. Flip or Flop ranked as the #1 program on cable that night among W25-54, averaging a 1.28 rating among this demo.
HGTV had three programs in the Top 10 on Thursday night, including an encore episode of Flip or Flop at 9:30 p.m. ET/PT and a premiere episode of House Hunters at 10 p.m. ET/PT.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 92 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.