TRAVEL CHANNEL'S 'DIVE INTO SUMMER' WATER-THEMED PROGRAMMING DELIVERS STRONG RATINGS
NEW YORK (July 7, 2016) - With an 11 percent ratings increase among P25-54 in 2Q16, Travel Channel has continued its consistent quarter-to-quarter, year-over-year ratings growth among key audiences in 2016. Now network execs are doing backflips over the early ratings performance of Travel Channel's eight-week "Dive Into Summer" water-themed programming event that kicked off on Sunday, June 19 at 9:00 p.m. ET/PT. With "Top Secret Swimming Holes," "Xtreme Waterparks" and "Island Explorers" already in play on the air, the event time period has rated 58 percent higher among P25-54 viewers than it did last year. So far, Sunday, July 3 marked the highest rated week of the "Dive Into Summer" event, with a new episode of "Xtreme Waterparks" at 9:00 p.m. - the highest rated episode of the season - driving the night's solid ratings performance. In Q2, six out of seven nights on Travel Channel posted increases over last year, and four of those nights were up more than 20 percent year-over-year.
"Dive Into Summer" is Travel Channel's summer programming event that showcases the world's ultimate water paradises with a touch of fun, sun, thrills and adventure.
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