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[08/08/16 - 08:24 AM]
NBC Ratings: Sunday Metered-Market Olympic Ratings
NBC spins the numbers for Sunday, August 7.
[via press release from NBC]

NBC Ratings: Sunday Metered-Market Olympic Ratings

Here are ratings notes from NBC Sports for Sunday night based on metered-market results

NBC will begin Total Audience Delivery (TAD) reports later this week measuring full consumption - broadcast + cable + digital/other

NBC Olympics' delivery on NBC, NBCSN & Bravo on Sunday between 8-11pm exceeded a 21.0 rating in household results from the 56 markets metered by Nielsen Media Research (excludes digital/other)

NBC Sunday night posts Rio-best 18.6/32 overnight, +2.1 from Opening Ceremony (16.5) - best increase for a first Sunday versus Friday during a Summer Games since Barcelona in 1992.

Live primetime Rio Olympics coverage posted a 0.89 in metered-market households on NBCSN and a 0.51 on Bravo

NBC's Sunday primetime 10.8 rating among Adults 18-49 is more than 7x the results of the other Big 4 nets combined (1.5)

3 of the 5 highest-rated U.S. markets for NBC Sunday night are from Mountain & Pacific Time Zones (Salt Lake, Denver, Phoenix)

Top local markets for NBC Olympics Sunday night: Salt Lake 25.8/47; Denver 22.3/43; St. Louis 21.6/35; Kansas City 21.4/35; Phoenix 21.0/36

Locals for NBC Olympics Sunday night (#6-10): Austin 20.9/37; West Palm 20.9/33; Indy 20.7/33; Sacramento 20.6/39; Richmond 20.6/32





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