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[08/11/16 - 08:41 AM]
Wednesday's Broadcast Ratings: NBC, Olympic Games Continue Their Reign
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (8/10/16):

NBC (26.118 million viewers, #1; adults 18-49: 7.6, #1) held onto the top spot with its "Olympic Games Rio 2016" (26.118 million viewers, #1; adults 18-49: 7.6, #1) coverage.

CBS (3.739 million viewers, #2; adults 18-49: 0.9, #2) then took home a distant second with its mix of "Big Brother 18" (5.896 million viewers, #2; adults 18-49: 1.8, #2), "Criminal Minds" (2.946 million viewers, #3; adults 18-49: 0.6, #T3) and "American Gothic" (2.377 million viewers, #5; adults 18-49: 0.4, #T11).

Next up was ABC (2.003 million viewers, #3; adults 18-49: 0.6, #T3) and its marathon of "Fresh Off the Boat" (2.574 million viewers, #4; adults 18-49: 0.6, #T3), another "Fresh Off the Boat" (2.280 million viewers, #6; adults 18-49: 0.6, #T3), more "Fresh Off the Boat" (1.951 million viewers, #7; adults 18-49: 0.6, #T3), yet another "Fresh Off the Boat" (1.669 million viewers, #11; adults 18-49: 0.5, #T8), "Modern Family" (1.821 million viewers, #8; adults 18-49: 0.5, #T8) and "Black-ish" (1.724 million viewers, #10; adults 18-49: 0.5, #T8).

Meanwhile, FOX (1.775 million viewers, #4; adults 18-49: 0.6, #T3) opted for a repeat "MasterChef" (1.775 million viewers, #9; adults 18-49: 0.6, #T3).

And finally, The CW (1.263 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with "Penn & Teller: Fool Us" (1.410 million viewers, #12; adults 18-49: 0.4, #T11), "Whose Line Is It Anyway?" (1.164 million viewers, #13; adults 18-49: 0.4, #T11) and another "Whose Line Is It Anyway?" (1.070 million viewers, #14; adults 18-49: 0.3, #14).

Week-to-week changes (adults 18-49):
0.00% - Big Brother 18
0.00% - Penn & Teller: Fool Us
0.00% - Whose Line Is It Anyway?
-20.00% - American Gothic

Year-to-year changes (adults 18-49):
+33.33% - Whose Line Is It Anyway? (vs. A Wicked Offer)
-14.29% - Big Brother 18
-20.00% - Penn & Teller: Fool Us (vs. America's Next Top Model)
-33.33% - American Gothic (vs. Criminal Minds (Repeat))

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following the Olympics.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/12/15):

NBC (5.533 million viewers, #1; adults 18-49: 1.3, #1) took home the top spot on a competitive Wednesday with its mix of "America's Got Talent" (8.297 million viewers, #1; adults 18-49: 1.6, #2), "Mr. Robinson" (4.454 million viewers, #5; adults 18-49: 1.0, #T5), another "Mr. Robinson" (3.539 million viewers, #10; adults 18-49: 1.0, #T5) and "Last Comic Standing" (4.306 million viewers, #7; adults 18-49: 1.2, #4).

The silver then went to CBS (5.127 million viewers, #2; adults 18-49: 1.2, #2) with its trio of "Big Brother 17" (6.546 million viewers, #2; adults 18-49: 2.1, #1), "Extant" (4.476 million viewers, #4; adults 18-49: 0.7, #T11) and a repeat "Criminal Minds" (4.360 million viewers, #6; adults 18-49: 0.6, #14).

Next up was FOX (3.793 million viewers, #3; adults 18-49: 1.1, #3) and its pairing of "MasterChef" (4.617 million viewers, #3; adults 18-49: 1.4, #3) and "Home Free" (2.968 million viewers, #13; adults 18-49: 0.8, #T9).

Meanwhile, ABC (3.199 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "The Middle" (3.680 million viewers, #9; adults 18-49: 0.7, #T11), "The Goldbergs" (3.303 million viewers, #12; adults 18-49: 0.8, #T9), "Modern Family" (3.843 million viewers, #8; adults 18-49: 1.0, #T5), "Black-ish" (3.364 million viewers, #11; adults 18-49: 1.0, #T5) and "Celebrity Wife Swap" (2.500 million viewers, #14; adults 18-49: 0.7, #T11).

And finally, new episodes of "America's Next Top Model" (1.432 million viewers, #15; adults 18-49: 0.5, #15) and "A Wicked Offer" (1.022 million viewers, #16; adults 18-49: 0.3, #16) on The CW (1.227 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), the former delivered a 0.5 rating while the latter posted a 0.4 rating.

Week-to-week changes (adults 18-49):
+25.00% - America's Next Top Model
+14.29% - America's Got Talent
0.00% - Big Brother 17
0.00% - MasterChef
0.00% - Mr. Robinson - 9:30
0.00% - Home Free
0.00% - A Wicked Offer
-12.50% - Extant
-14.29% - Last Comic Standing
-16.67% - Mr. Robinson - 9:00

Year-to-year changes (adults 18-49):
+50.00% - A Wicked Offer (vs. The 100 (Repeat))
+45.45% - America's Got Talent (vs. America's Got Talent (Repeat))
+40.00% - MasterChef (vs. So You Think You Can Dance)
+33.33% - Last Comic Standing (vs. Taxi Brooklyn)
+5.00% - Big Brother 17
0.00% - America's Next Top Model (vs. Penn & Teller: Fool Us)
-20.00% - Home Free (vs. So You Think You Can Dance)
-22.22% - Extant (vs. Criminal Minds (Repeat))
-44.44% - Mr. Robinson - 9:30 (vs. America's Got Talent)
-44.44% - Mr. Robinson - 9:00 (vs. America's Got Talent)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "CBS Summer Showcase," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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