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[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.
[via press release from NBC]

"THE VOICE" POST-OLYMPIC TELECAST DELIVERS STRONG SAMPLING

IT'S THE TOP "VOICE" IN 18-49 SINCE MARCH AND NBC'S BEST NON-OLYMPIC RATING IN THE SLOT SINCE THE GOLDEN GLOBES

"The Voice: Blind Auditions Olympic Premiere" (2.7/10 in 18-49, 10.4 million viewers overall from 10:30-11 p.m. ET):

· Generated strong sampling, scoring the highest "Voice" rating since March 28 in 18-49 (2.8).

· More than doubled the ABC and CBS original competition in the time period combined (2.7 vs. a combined 1.2 for ABC's "Match Game" and CBS's "Braindead").

· Delivered NBC's highest 18-49 and total-viewer results in the slot, excluding Olympics-related programming, since the Golden Globes on Jan. 10.

· Returned up +23% versus last spring's finale in 18-49 (2.7 vs. 2.2 from 9-11 p.m. on Tuesday, May 24).

· Will grow substantially via time-shifting and VOD - last season, Monday's "Voice" grew by +24% going from L+SD to L+7 in 18-49 rating (from a 2.81 to a 3.49) and 2.0 million viewers overall (11.5 million to 13.5 million).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· BRAINDEAD (CBS)
· MATCH GAME (ABC)
· VOICE, THE (NBC)




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