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[10/04/16 - 08:29 AM]
"Dancing with the Stars" Holds Even With Its Most Recent 2-Hour Telecast and Year to Year
ABC spins the numbers for Monday, October 3.

[via press release from ABC]

ABC's DWTS Narrows the AD18-49 Gap with The Voice; Conviction Opens Steady with Castle

Dancing With the Stars (8-10pm - 10.6 million and 1.7/6 in AD18-49): Facing competition from CBS' 2-hour Scorpion premiere and NBC's The Voice from 8-10pm, ABC's Dancing with the Stars remained even with its most recent 2-hour telecast (last week's show was shortened to 1-hour for the Presidential Debate) in Adults 18-49 (1.7/6 vs. 1.7/6 on 9/19/16). Head to head, Dancing narrowed the Adult 18-49 gap with NBC's The Voice by 4-tenths of a rating point from two weeks ago (-1.2 vs. -1.6). DWTS also held exactly even with its same-night last year telecast in Adults 18-49 (1.7/5 on 10/5/15).

Conviction (10-11pm - 5.4 million and 1.0/3 in AD18-49): Opposite strong drama competition at 10pm from the final hour of the Scorpion premiere and NBC's The Voice-led debut of Timeless, ABC's Conviction opened steady with the L+SD average for Castle originals last season in Adults 18-49 (1.0/3 vs. 1.1/4).

Quick Take for Monday, October 3, 2016 (Fast Affiliate Live + Same Day Ratings)

'DWTS' Holds Even With Its Most Recent 2-Hour Telecast and Year to Year

ABC's 'Conviction' Opens Steady With the 2015-16 Average for 'Castle'

Monday Night (10/3/16) - ABC Total Viewer and Adult 18-49 Projections

"Dancing with the Stars": L3 = 11.7 million/2.0 rating and L7 = 12.0 million/2.0 rating

"Conviction": L3 = 7.9 million/1.5 rating and L7 = 8.7 million/1.8 rating

Live + Same Day Results:

"Dancing with the Stars" (8:00-10:00 p.m. - 10.6 million and 1.7/6 in AD18-49):

Facing competition from CBS' 2-hour "Scorpion" premiere and NBC's "The Voice" from 8:00-10:00 p.m., ABC's "Dancing with the Stars" remained even with its most recent 2-hour telecast (last week's show was shortened to 1-hour for the Presidential Debate) in Adults 18-49 (1.7/6 vs. 1.7/6 on 9/19/16). Head to head, "Dancing" narrowed the Adult 18-49 gap with NBC's "The Voice" by 4-tenths of a rating point from two weeks ago (-1.2 vs. -1.6). "DWTS" also held exactly even with its same-night, last-year telecast in Adults 18-49 (1.7/5 on 10/5/15).

"Conviction" (10:00-11:00 p.m. - 5.4 million and 1.0/3 in AD18-49):

Opposite strong drama competition at 10:00 p.m. from the final hour of the "Scorpion" premiere and NBC's "The Voice"-led debut of "Timeless," ABC's "Conviction" opened steady with the L+SD average for "Castle" originals last season in Adults 18-49 (1.0/3 vs. 1.1/4).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 10/3/16.





  [october 2016]  
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M
T
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· CASTLE (ABC)
· CONVICTION (ABC)
· DANCING WITH THE STARS (ABC)
· SCORPION (CBS)
· TIMELESS (NBC)
· VOICE, THE (NBC)





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