[11/07/16 - 09:17 AM]
Investigation Discovery Has Best October in Network History in Prime and Total Day for All Key Demos
Investigation Discovery further spins the numbers for the month of October.

[via press release from Investigation Discovery]


--ID Continues Reign as #1 Cable Network for W25-54--

Investigation Discovery (ID) had its best October ever in Prime delivery for all key demos including P2+, HH, P25-54, and W25-54 on Live+3 Day viewing, with the network averaging nearly one million primetime viewers P2+ (909k) for the month. October 2016 was also ID's best October ever in Total Day delivery for those same demos, while the network held tight to the #1 spot for Total Day delivery of W25-54 in all ad-supported cable for the third month in a row.

Year-to-date, ID is #2 for W25-54 and #6 for P25-54 in Total Day delivery. In Prime delivery, ID remains a top 10 network year-over-year for W25-54 (#9), and a top 20 network for P25-54 (#16), marking 17 consecutive months of YOY Prime delivery growth for P25-54.

In October 2016, ID was #1 in Total Day Length of Tune in all of television (53 min. P25-54, 56 min. W25-54), and #1 in Prime Length of Tune in all of ad-supported cable (30 min. P24-54, 32 min. W25-54).

The world television premiere of the documentary Southwest of Salem: The Story of the San Antonio Four on Saturday 10/15/16 from 8-10pm broke ID's record for its best ID Films premiere ever for delivery of P2+ (940k), P25-54 (487k) and W25-54 (353k). Seven of ID's original series averaged more than one million total viewers P2+ in October, with top performers Homicide Hunter: Lt. Joe Kenda (1.525M), Married With Secrets (1.200M), and On The Case with Paula Zahn (1.172M).

2016 YTD vs. 2015 YTD: Primetime Delivery (L+3 Day data)
P2+ +9% (974k vs. 894k)
HH +9% (807k vs. 740k)
P25-54 +8% (417k vs. 387k)
W25-54 +7% (276k vs. 259k)

2016 YTD vs. 2015 YTD: Total Day Delivery (L+3 Day data)
P2+ +5% (696k vs. 666k)
HH +4% (598k vs. 575k)
P25-54 +6% (327k vs. 309k)
W25-54 +4% (219k vs. 210k)

October '16 vs. October '15: Primetime Delivery (L+3 Day data)
P2+ +8% (909k vs. 842k)
HH +9% (762k vs. 702k)
P25-54 +5% (374 vs. 357k)
W25-54 +5% (257k vs. 245k)

October '16 vs. October '15: Total Day Delivery (L+3 Day data)
P2+ +13% (686k vs. 609k)
HH +11% (590k vs. 533k)
P25-54 +10% (316k vs. 288k)
W25-54 +2% (210k vs. 205k)

Source: Nielsen, 12/29/14-10/30/16, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), L+3 Day data, Time Period Based Averages for daypart data, Total Day ranks exclude networks not programming 51% of Total Day, Prime ranks exclude networks not programming 8p-11p.

  [november 2016]  


most recent ratings | view all posts
[10/18/19 - 08:13 AM]
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The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
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[10/16/19 - 01:32 PM]
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[10/16/19 - 01:31 PM]
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[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.