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[01/02/17 - 07:12 AM]
Packers-Lions on "Sunday Night Football" Dominates in Every Key Measure
NBC spins the numbers for Sunday, January 1.

[via press release from NBC]

NBC Sports coverage of the "Sunday Night Football" game featuring the Green Bay Packers at the Detroit Lions averaged a 13.7 rating, 23 share from 8:30-11:30 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data). The Packers NFC North-clinching win over Lions easily won the night in both metered-market households and adults 18-49 in the local people meters

The overnight rating peaked at a 14.4/23 from 9:30-10 p.m. ET.

NBC's "SNF" has posted an overnight rating of 13.7 or better for three of the season's final four games for first time since 2010.

The 13.7 rating for Packers-Lions equals the Week 2 Packers-Vikings matchup as the best Green Bay overnight on "NBC Sunday Night Football" this season.

In the Detroit market, the game posts a 37.7/55, the best-ever rating for the Lions in five appearances on NBC's "Sunday Night Football."

Top markets for Packers-Lions on NBC: Milwaukee 50.9/69; Detroit 37.7/55; Minneapolis 25.5/41; Albuquerque 20.5/32; Las Vegas 19.3/30; Portland 18.4/29; Kansas City 17.7/27; Seattle 17.4/30; Norfolk 16.9/27; and Denver 16.2/28.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Sunday Primetime Ratings:

Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.

In these preliminary results, NBC dominates the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and every other key category in the fast-affiliate ratings.

In time zone-adjusted household results, NBC Sports coverage of the "Sunday Night Football" game featuring the Green Bay Packers at the Detroit Lions averaged a 13.7 rating, 23 share from 8:30-11:30 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data). The Packers NFC North-clinching win over Lions easily won the night in both metered-market households and adults 18-49 in the local people meters

The overnight rating peaked at a 14.4/23 from 9:30-10 p.m. ET.

NBC's "SNF" has posted an overnight rating of 13.7 or better for three of the season's final four games for first time since 2010.

The 13.7 rating for Packers-Lions equals the Week 2 Packers-Vikings matchup as the best Green Bay overnight on "NBC Sunday Night Football" this season.

In the Detroit market, the game posts a 37.7/55, the best-ever rating for the Lions in five appearances on NBC's "Sunday Night Football."

Top markets for Packers-Lions on NBC: Milwaukee 50.9/69; Detroit 37.7/55; Minneapolis 25.5/41; Albuquerque 20.5/32; Las Vegas 19.3/30; Portland 18.4/29; Kansas City 17.7/27; Seattle 17.4/30; Norfolk 16.9/27; and Denver 16.2/28.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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