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[01/05/17 - 08:31 AM]
ABC Wins First Wednesday of 2017 with the Top 4 TV Shows of the Night
ABC spins the numbers for Wednesday, January 4.

[via press release from ABC]

ABC Wins First Wednesday of 2017 with the Top 4 TV Shows of the Night; Match Game Premieres Up 44% from its Finale

ABC Wednesday Prime (8-11pm - 5.9 million and 1.7/6 in AD18-49): With the return of its 8-10pm comedies to original (first time in 3 weeks) and the season premiere of Match Game at 10pm, ABC won the opening Wednesday of 2017 in Adults 18-49 (1.7/6), beating Fox with Lethal Weapon/Star by 13% (1.5/5) and first-run lineups on NBC by 21% (1.4/5) and on CBS by 42% (1.2/4). The Net delivered Wednesday's Top 4 TV shows in the key young adult sales demo with Modern Family (2.3/8), The Goldbergs (1.9/7), Speechless (1.7/6) and black-ish (1.7/6), respectively. Modern Family was also the most watched TV show overall on the night (7.5 million). In addition, ABC's comedies ranked #1 in each half-hour of the night in Adults 18-49

· Season to date, ABC is up on Wednesday in viewers, young adults and by double digits across all key Men demos: Total Viewers (+16%), Adults 18-49 (+4%), Men 18-34 (+17%), Men 18-49 (+15%) and Men 25-54 (+16%). In fact, ABC is delivering a 5-year high on the night in Total Viewers and matching 5-year highs with Men 18-49 and Men 25-54 - since Fall 2011.

· At 8pm, ABC's The Goldbergs increased from its last original in Total Viewers (+8% - 6.7 million vs. 6.2 million) and Adults 18-49 (+12% - 1.9/7 vs. 1.7/7), with its most watched telecast since its season premiere and a 7-week high in young adults - since 9/21/16 and 11/16/16, respectively.

· At 8:30pm, ABC's Speechless rose from its last original in Total Viewers (+4% - 5.7 million vs. 5.5 million) and Adults 18-49 (+6% - 1.7/6 vs. 1.6/6) to deliver its best numbers in 6 weeks - since 11/16/16.

· At 9pm, ABC's Modern Family dominated its slot in viewers and young adults, gaining over its last original in Total Viewers (+10% - 7.5 million vs. 6.8 million) and Adults 18-49 (+15% - 2.3/8 vs. 2.0/7), marking a best-since-premiere number in viewers and an 8-week high in young adults - since 9/21/16 and 11/9/16, respectively.

· In the 9:30pm half-hour, ABC's black-ish built on its last original in Total Viewers (+7% - 5.9 million vs. 5.5 million) and Adults 18-49 (+6% - 1.7/6 vs. 1.6/5) with its most watched telecast since its season premiere and matching a 12-week high in young adults - since 9/21/16 and 10/12/16, respectively.

· At 10pm, ABC's 2nd season premiere of Match Game spiked 44% from its season 1 finale in Adults 18-49 (1.3/5 vs. 0.9/3 on 9/1916) to its 2nd-highest-ever rating, behind only its first season debut in June (on 6/26/16).

Quick Take for Wednesday, January 4, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC Wins First Wednesday of 2017 With the Top 4 TV Shows in Adults 18-49

ABC's Wednesday Comedies Lead Their Slots and Grow to Multi-Week Highs

'Match Game' Opener Spikes 44% From Its Finale to Its 2nd-Highest-Ever Rating

Wednesday (1/4/17) - ABC Total Viewer and Adult 18-49 Projections:

"The Goldbergs": L3 = 8.1 million/2.5 rating and L7 = 8.6 million/2.7 rating

"Speechless": L3 = 7.0 million/2.2 rating and L7 = 7.5 million/2.4 rating

"Modern Family": L3 = 10.6 million/3.6 rating and L7 = 11.7 million/4.0 rating

"black-ish": L3 = 7.6 million/2.3 rating and L7 = 8.2 million/2.6 rating

"Mach Game": L3 = 5.5 million/1.6 rating and L7 = 5.7 million/1.7 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.9 million and 1.7/6 in AD18-49):

With the return of its 8:00-10:00 p.m. comedies to original for the first time in 3 weeks and the season premiere of "Match Game" at 10:00 p.m., ABC won the opening Wednesday of 2017 in Adults 18-49 (1.7/6), beating Fox with "Lethal Weapon"/"Star" by 13% (1.5/5) and first-run lineups on NBC by 21% (1.4/5) and on CBS by 42% (1.2/4). The Net delivered Wednesday's Top 4 TV shows in the key young adult sales demo with "Modern Family" (2.3/8), "The Goldbergs" (1.9/7), "Speechless" (1.7/6) and "black-ish" (1.7/6), respectively. "Modern Family" was the most watched TV show overall on the night (7.5 million). In addition, ABC's comedies ranked No. 1 in each half-hour of the 2-hour block in Adults 18-49.

· Season to date, ABC is up on Wednesday in viewers, young adults and by double digits across all key Men demos: Total Viewers (+16%), Adults 18-49 (+4%), Men 18-34 (+17%), Men 18-49 (+15%) and Men 25-54 (+16%). In fact, ABC is delivering a 5-year high on the night in Total Viewers and matching 5-year highs with Men 18-49 and Men 25-54 - since Fall 2011.

· At 8:00 p.m., ABC's "The Goldbergs" increased from its last original in Total Viewers (+8% - 6.7 million vs. 6.2 million) and Adults 18-49 (+12% - 1.9/7 vs. 1.7/7) with its most watched telecast since its season premiere and a 7-week high in young adults - since 9/21/16 and 11/16/16, respectively.

· At 8:30 p.m., ABC's "Speechless" rose from its most recent original in Total Viewers (+4% - 5.7 million vs. 5.5 million) and Adults 18-49 (+6% - 1.7/6 vs. 1.6/6) to deliver its best numbers in 6 weeks - since 11/16/16.

· At 9:00 p.m., ABC's "Modern Family" gained over its last original in Total Viewers (+10% - 7.5 million vs. 6.8 million) and Adults 18-49 (+15% - 2.3/8 vs. 2.0/7) to mark a best-since-premiere number in viewers and an 8-week high in young adults - since 9/21/16 and 11/9/16, respectively.

· In the 9:30 p.m. half-hour, ABC's "black-ish" built on its most recent original in Total Viewers (+7% - 5.9 million vs. 5.5 million) and Adults 18-49 (+6% - 1.7/6 vs. 1.6/5) to its most watched telecast since its season opener and matching a 12-week high in young adults - since 9/21/16 and 10/12/16, respectively.

· At 10:00 p.m., ABC's 2nd season premiere of "Match Game" spiked 44% from its season 1 finale in Adults 18-49 (1.3/5 vs. 0.9/3 on 9/1916) to earn its 2nd-highest-ever rating, behind only its first season debut in June (on 6/26/16).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Ratings for 1/4/17.





  [january 2017]  
S
M
T
W
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F
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· BLACK-ISH (ABC)
· GOLDBERGS, THE (ABC)
· LETHAL WEAPON (FOX)
· MATCH GAME (ABC)
· MODERN FAMILY (ABC)
· SPEECHLESS (ABC)
· STAR (FOX)





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