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[01/06/17 - 08:27 AM]
ABC's "Truth and Lies: The Menendez Brothers" Wins Its 2-Hour Slot with 1-Year Highs
ABC spins the numbers for Thursday, January 5.
[via press release from ABC]

ABC's Truth and Lies: The Menendez Brothers Wins its 2-hour Slot with 1-Year Highs; Baking Show Draws Biggest-Ever Audience

The Great American Baking Show (8-9pm - 5.0 million and 1.0/4 in AD18-49):

From 8-9pm, ABC's The Great American Baking Show rose for its 2nd straight original telecast, gaining 29% in Total Viewers (5.0 million vs. 3.9 million) and 11% in Adults 18-49 (1.0/4 vs. 0.9/3), drawing its most watched telecast-ever and tying a season high in young adults.

Truth and Lies: The Menendez Brothers (9-11pm - 7.0 million and 1.6/6 in AD18-49):

Spiking over its lead-in against all-original competition at 9pm, ABC News' documentary special Truth and Lies: The Menendez Brothers won its 2-hour time period, beating its nearest competition (CBS) by 8% in Total Viewers (7.0 million vs. 6.5 million), by 33% in Adults 18-49 (1.6/6 vs. 1.2/4) and by 22% in Adults 25-54 (2.2/6 vs. 1.8/5). The special was Thursday's #2 most social broadcast, behind only CBS' top-rated The Big Bang Theory (45k vs. 46k).

· Truth and Lies: The Menendez Brothers drew ABC's biggest audience to the 2-hour time period in over 1 year with non-sports programming - since New Year's Eve 2015. In addition, it delivered the Net's best non-sports performance in the slot in nearly 1-year with Adults 18-49 (tie) and Adults 25-54- since 2/11/16.

Quick Take for Thursday, January 5, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC's 'Great American Baking Show' Hits Season Highs With the Series' Most Watched Telecast Ever

ABC's 'Truth and Lies: The Menendez Brothers' Wins Its 2-Hour Slot, Delivering 1-Year Non-Sports Highs for ABC in the Thursday Time Period

Thursday (1/5/17) - ABC Viewer and Adult 18-49 Projections

"The Great American Baking Show": L3 = 6.0 million/1.2 rating and L7 = 6.2 million/1.2 rating

"Truth and Lies: The Menendez Brothers": L3 = 7.9 million/1.9 rating and L7 = 8.2 million/2.0 rating

Live + Same Day Results:

"The Great American Baking Show" (8:00-9:00 p.m. - 5.0 million and 1.0/4 in AD18-49):

From 8:00-9:00 p.m., ABC's "The Great American Baking Show" rose for its 2nd straight original telecast, gaining 28% in Total Viewers (5.0 million vs. 3.9 million) and 11% in Adults 18-49 (1.0/4 vs. 0.9/3), drawing its most watched telecast ever and tying a season high in young adults.

"Truth and Lies: The Menendez Brothers" (9:00-11:00 p.m. - 7.0 million and 1.6/6 in AD18-49):

Spiking over its lead-in against all-original competition at 9:00 p.m., the ABC documentary special "Truth and Lies: The Menendez Brothers" won its 2-hour time period, beating its nearest competition (CBS) by 8% in Total Viewers (7.0 million vs. 6.5 million), by 33% in Adults 18-49 (1.6/6 vs. 1.2/4) and by 22% in Adults 25-54 (2.2/6 vs. 1.8/5). The special was Thursday's No. 2 most social broadcast, behind only CBS' top-rated "The Big Bang Theory" (45,180 vs. 46,742).

· "Truth and Lies: The Menendez Brothers" drew ABC's biggest audience to the 2-hour time period in over 1 year with non-sports programming - since New Year's Eve 2015. In addition, it delivered the Net's best non-sports performance in the slot in nearly 1 year with Adults 18-49 (tie) and Adults 25-54- since 2/11/16.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate l Live + Same Day Program Ratings for 1/5/17.





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· BIG BANG THEORY, THE (CBS)
· GREAT AMERICAN BAKING SHOW, THE (ABC)




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