E! SCORES RECORD MULTI-PLATFORM ENGAGEMENT FOR GOLDEN GLOBES WITH 44 MILLION UNIQUES ACROSS DIGITAL, SOCIAL AND TELEVISION, UP 16% VERSUS 2016
Digital and Social Fuel Growth as E! Continues to Expand "Live from the Red Carpet" and "E! News" Coverage Surrounding Hollywood's Biggest Events
Los Angeles, CA, January 9, 2017 - E!'s unmatched red carpet experience scored a record Golden Globes performance on Sunday, January 8 with nearly 44M unique engagements across digital, social and television, up +16% versus Golden Globes 2016. The network's comprehensive digital and social presence drove the largest gains with "Live from the Red Carpet" and "E! News'" desktop and mobile generating 27M views, including video from the popular red carpet Glambot camera (2M views). On social, E! delivered impressive engagements across Instagram video (5.1M), Snapchat stories (1M), Instagram stories (934K) and Facebook Live (109K).
On television, E! coverage reached 4.4M viewers across "Countdown to the Red Carpet (4-6pmET), "Live from the Red Carpet" (6-8pmET) and "E! After Party: The 2017 Golden Globe Awards" (11pm-12amET). E!'s television coverage continues tonight with "E! News: The 2017 Golden Globe Awards" at 7pm and 11pm ET/PT and "Fashion Police: The 2017 Golden Globe Awards" at 8pm ET/PT.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.