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[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[via press release from NBC]

Friday Primetime Ratings:

"Grimm" (0.8/3 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET):

· Finishes within 0.1 of last week's season premiere in 18-49 (0.8 vs. 0.9) and retains 96% in total viewers (4.302 million vs. 4.485 million).

· Maintains 100% of what the show was averaging at the end of last season during the May sweep in 18-49 (0.8 vs. 0.8) and grows +13% in total viewers (4.302 million vs. 3.822 million).

· Increases by +14% versus last season's second episode in total viewers (4.302 million vs. 3.783 million at 9 p.m. on Nov. 6, 2015).

· Will add substantial viewership via time-shifting - last season "Grimm" first-runs grew by +89% in 18-49 rating (from a 0.89 to a 1.68) and +2.3 million viewers overall (4.0 million to 6.3 million) going from L+SD to L+7.

"Emerald City" (0.8/3 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET):

· Retains 100% of its lead-in in adults 18-49 (0.8 vs. 0.8), as well as men 18-49 and women 18-49.

· Grows versus lead-in in adults 18-34 (0.6 vs. 0.5).

· Ties for #2 in the time period among the Big 4 networks in adults 18-34.

· Finishes within 0.1 of NBC's time-period average in the slot last season in 18-49 (0.8 vs. 0.9, L+SD excluding sports).

· Will increase substantially via time-shifting - last week's "Emerald City" grew by +50% in 18-49 (1.00 to 1.50) and +1.6 million viewers overall (4.5 million to 6.1 million) going from L+SD to L+3 Nielsens.

"Dateline NBC" (0.7/3 in 18-49, 1.0 in adults 25-54, 3.5 million viewers overall from 10-11 p.m. ET):

· Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.747 in these prelim fast-affiliate ratings).

· Despite the 10 p.m. hour, maintains or increases its rating half-hour to half-hour in every key ratings measure.

· Will add substantial viewership via time-shifting - "Dateline" is growing by +31% this season in 18-49 rating (from a 0.99 to a 1.30) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7.

NOTE: The NBC station in Portland carried NBA basketball.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2017]  
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· DATELINE NBC (NBC)
· EMERALD CITY (NBC)
· GRIMM (NBC)





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