or


[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[via press release from NBC]

Sunday Primetime Ratings:

NBC Sports coverage of the NFL Playoff game featuring the Pittsburgh Steelers at the Kansas City Chiefs averaged a 21.9 rating, 34 share from 8:15-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data).

NBC's 21.9/34 for Steelers-Chiefs is the best-ever primetime metered-market household rating for an NFL Wild Card or Divisional Playoff game - note this was the first-ever Wild Card or Divisional Playoff game to be played on a Sunday night.

NBC's 21.9/34 for Steelers-Chiefs is up +8% versus NBC's Saturday Primetime NFC Divisional telecast last January (20.3/34 for a Packers-Cardinals overtime thriller).

The metered-market household rating for NBC's Steelers-Chiefs AFC Divisional Playoff game peaked at a 23.8/40 from 11-11:15 p.m. ET.

Top markets for Steelers-Chiefs on NBC: Pittsburgh 57.1/76; Kansas City 55.2/72; Denver 28.5/46; Norfolk 27.8/40; Richmond 27.1/39; Dayton 26.6/38; New Orleans 26.4/37; Baltimore 26.2/40; Phoenix 26.1/40; and Las Vegas 25.2/39.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Sunday Primetime Ratings:

Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.

In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and every other key category in the fast-affiliate ratings.

In time zone-adjusted household results, NBC Sports coverage of the NFL Playoff game featuring the Pittsburgh Steelers at the Kansas City Chiefs averaged a 21.9 rating, 34 share from 8:15-11:15 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data).

NBC's 21.9/34 for Steelers-Chiefs is the best-ever primetime metered-market household rating for an NFL Wild Card or Divisional Playoff game - note this was the first-ever Wild Card or Divisional Playoff game to be played on a Sunday night.

NBC's 21.9/34 for Steelers-Chiefs is up +8% versus NBC's Saturday Primetime NFC Divisional telecast last January (20.3/34 for a Packers-Cardinals overtime thriller).

The metered-market household rating for NBC's Steelers-Chiefs AFC Divisional Playoff game peaked at a 23.8/40 from 11-11:15 p.m. ET.

Top markets for Steelers-Chiefs on NBC: Pittsburgh 57.1/76; Kansas City 55.2/72; Denver 28.5/46; Norfolk 27.8/40; Richmond 27.1/39; Dayton 26.6/38; New Orleans 26.4/37; Baltimore 26.2/40; Phoenix 26.1/40; and Las Vegas 25.2/39.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

NBC'S CHIEFS-STEELERS IS MOST-WATCHED, HIGHEST-RATED PRIMETIME PLAYOFF GAME EVER IN NFL DIVISIONAL & WILD CARD ROUNDS

Pittsburgh's Two-Point Win over Kansas City in AFC Divisional Playoff is Most-Watched & Highest-Rated Sunday Primetime Program on Any Network since Super Bowl 50

Live Stream of Steelers-Chiefs is NBC Sports Digital's Most-Viewed Sunday NFL Game, Excluding Super Bowls

STAMFORD, Conn. - January 16, 2017 - The Pittsburgh Steelers' down-to-the-wire 18-16 victory over the Kansas City Chiefs in the AFC Divisional Playoff on NBC last night averaged a Total Audience Delivery (TAD) of 37.4 million viewers across NBC and NBC Sports Digital platforms, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.

The NBC-only broadcast of Steelers-Chiefs, the first-ever Sunday NFL Playoff game to kick off after 8 p.m. ET, averaged 37.1 million viewers - ranking as the most-watched primetime game ever in the NFL's Divisional and Wild Card Playoff rounds. TV viewership for Steelers-Chiefs peaked at 39.1 million from 9-9:30 p.m. ET.

Last night's viewership topped by 8% the prior primetime NFL Wild Card/Divisional Playoff record set three years ago by NBC's Saints-Eagles NFC Wild Card telecast (34.4 million viewers on Jan. 4, 2014) and was 10% higher than NBC's primetime Saturday Divisional Playoff game last year (33.7 million for Packers-Cardinals). The NFL introduced primetime Saturday games in the Wild Card and Divisional rounds in the 2001 season.

NBC's average of 37.1 million viewers for Steelers-Chiefs is the best for a Sunday primetime program on any network since Super Bowl 50 (Feb. 7, 2016). Last night's viewership is the best for an NBC NFL Playoff telecast since it acquired the Sunday Night Football package beginning with the 2006 season (excluding Super Bowls).

In addition, NBC's Steelers-Chiefs AFC Divisional Playoff telecast (8:20-11:19 p.m. ET) posted a 19.8/32 household rating, ranking as the highest-rated primetime NFL Divisional or Wild Card playoff game ever. The prior record was also set by NBC's Saints-Eagles Wild Card telecast in 2014 (19.1/31).

NBC Sports Digital's presentation of Steelers-Chiefs totaled 52 million live streaming minutes- NBC's best ever for a Sunday NFL game, excluding Super Bowls. The 52 million live streaming minutes is up 48% from last year's primetime NBC Divisional Playoff (35.1 million for Packers-Cardinals). In addition, NBC Sports Digital reached 1.1 million unique users for Steelers-Chiefs, up 44% from last year's Divisional Playoff (759,000). The Average Minute Audience for the Steelers-Chiefs live stream via the NBC Sports app, NBCSports.com, NBC.com 'TV Everywhere,' and NFL Mobile from Verizon was 260,000 viewers.

NBC's Sunday Night Football and NBC/NFL Network Thursday Night Football finished the fall TV season as the #1 and #2 shows on primetime television, based on Nielsen live+same day metrics. NBC's Sunday Night Football is on pace to be primetime TV's #1 show for a record-tying sixth consecutive year.

NBC Sports will bookend the 2017 NFL season, televising the season-opening "NFL Kickoff" game on Sept. 7, and concluding with Super Bowl LII from U.S. Bank Stadium in Minneapolis, Minn. on Feb. 4, 2018.





  [january 2017]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.