[01/29/17 - 08:40 AM]
"Saturday Night Live" Rebroadcast Is the #1 Show of the Night in 18-49 in the Local People Meters, Growing 17% vs. Last Year
NBC spins the numbers for Saturday, January 28.

[via press release from NBC]




In Late-Night Metered-Market Ratings for Saturday Night:

· A Jan. 28 encore of "Saturday Night Live," with host Kristen Wiig and musical guest The xx, averaged a 3.5/9 in households in Nielsen's 56 metered markets and a 1.4/7 in 18-49 in the 25 markets with local people meters.

· Excluding the Jan. 7 rebroadcast, which benefited from an NFL Playoff overrun, it's the highest-rated "Saturday Night Live" encore in nearly two years in metered-market households (since Feb. 14, 2015, with an encore of the "SNL" series premiere with host George Carlin and musical guests Janis Ian and Billy Preston, 3.8).

· In 18-49 in the local people meters, last night's 1.4 equals "Saturday Night Live's" best for a rebroadcast, excluding the NFL-boosted Jan. 7 encore and a Dec. 31 rebroadcast that benefited from the New Year's Eve holiday, since the Feb. 14, 2015 encore of the "SNL" series premiere.

· Versus a rebroadcast on the same night last year, the Jan. 28 "SNL" is up +9% in 18-49 (3.5 vs. 3.2) and up +17% in 18-49 in the local people meters (1.4 vs. 1.2).

· Last night's "Saturday Night Live" encore was the #1 telecast of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that category, and was tied for #1 for the night in metered-market households.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.214 million persons or +43% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.20 rating in 18-49 nationally and 7.400 million viewers overall, and in L+7, "SNL" grew to a 3.47 in 18-49 and 10.614 million viewers.

· Versus the same point last season, "SNL" originals are up +20% in 18-49 nationally (3.47 for 11 episodes this year vs. 2.89 for 10 last year, including a high-rated post-NFL Wild Card installment) and +1.977 million persons or +23% in total viewers (10.614 million vs. 8.637 million).

· The average 10.614 million viewers in L+7 makes this the show's most-watched season at this point in 23 years (versus prior seasons' original telecasts through comparable dates), best since 93-94 (10.833 million for that season's first 12 originals).

· The 3.47 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.26 for that season's first 13 originals).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.1 in 25-54, 4.9 million viewers overall from 8-10 p.m. ET):

· Delivers the show's most-watched episode since March 19, 2016 (5.0 million).

· Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.743 in these prelim fast-affiliate ratings).

· Equals the show's highest rating since April 9, 2016 in 18-49 (0.8).

· Wins the time period among the Big 4 in total viewers and adults 25-54 and ties for #2 in adults 18-49.

· Maintains 100% of the rating for its prior telecast in adults 18-49 (0.7 vs. 0.7 on Jan. 14), grows +10% in adults 25-54 (1.1 vs. 1.0) and increases by +19% in total viewers (4.852 million vs. 4.077 million).

· Grows by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +63% in adults 25-54 (0.8 to 1.3) and by +46% or more than +1.7 million persons in total viewers (3.9 million to 5.6 million).

"SNL Vintage" (0.8/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 6, 2013 telecast of "Saturday Night Live" with host Christoph Waltz and musical guest Alabama Shakes):

· Grows +14% versus the prior "SNL Vintage" encore in 18-49 (0.8 vs. 0.7 on Jan. 14) and +5% in total viewers (3.236 million vs. 3.093 million).

· Matches a season high for an "SNL" rebroadcast in this slot in 18-49 and generates the highest overall viewership since Oct. 1 (3.295 million with an encore of the Oct. 20, 2012 "SNL" featuring host and musical guest Bruno Mars).

· Ranks #2 in the slot among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in women 18-34 and men 25-54.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [january 2017]  


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