FREEFORM KICKS OFF SOPHOMORE YEAR AS TOP-TIER CABLE NETWORK IN PRIME
BINGE-VIEWING LAUNCH OF 'BEYOND' AND 'SHADOWHUNTERS' SEASON 2 POWER RECORD MONTHLY ENGAGEMENT ACROSS DIGITAL PLATFORMS
Freeform kicked off its sophomore year as a top-tier entertainment cable network in Prime, ranking as the No. 1 ad-supported network in Females 12-34 (205,000/0.4 rating), the No. 3 network in Women 18-34 (153,000/0.4 rating) and achieving Top 10 ranks across Adults 18-34 (No. 7 - 223,000/0.3 rating) and Women 18-49 (No. 7 - 284,000/0.4 rating), powered by Top 10 drama ranks for newcomer "Beyond" and the second season of "Shadowhunters." Overall, the network reached 42.2 million Total Viewers across linear TV, including 19.4 million Adults 18-49 and 12.4 million Viewers 12-34.
Powered by the immensely successful binge-viewing launch of newest drama "Beyond," Freeform surged by double digits year-over-year for its best January STB VOD viewing in the network's history, amassing 10.0 million starts (+67% - vs. 6.0 million).
Across the network's digital platforms, Freeform generated 16 million engagements, setting an all-time monthly high on Hulu and a three and a half year high on the network's owned app/website - since August 2013.
Impressively, of the 26 million Total Consumer Engagements, "Beyond" accounted for roughly half of all engagement across the platforms (12.0 million).
Maintaining its social media dominance, Freeform remains the No. 1 most social entertainment cable TV network in Engagements for the 2016/17 season to date with 180 Million engagements across Facebook, Twitter, Instagram and Tumblr, increasing by 35% year-over-year.
· "Shadowhunters" was the month's No. 2 cable drama in Females 12-34 (372,000/0.8 rating), ranked among the Top 5 dramas in Adults 18-34 (No. 5 - 317,000/0.5 rating) and Viewers 12-34 (No. 4 - 494,000/0.5 rating) and among the Top 10 dramas in Total Viewers (No. 8 - 1.5 million) and Adults 18-49 (No. 6 - 711,000/0.6 rating). Season 2 to date, "Shadowhunters" has reached 10.4 million Total Viewers, including 4.4 million Adults 18-49 and 2.7 million Viewers 12-34.
· "Beyond" ranked among the month's Top 10 cable dramas among key target demographics including Total Viewers (No. 9 - 1.4 million) and Adults 18-49 (No. 9 - 509,000/0.4 rating). For all telecasts launch to date, "Beyond" has reached 11.1 million Total Viewers, including 4.4 million Adults 18-49 and 2.8 million Viewers 12-34.
Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: NTI, Live + 7 U.S. ratings: 12/26/16-1/15/17 for prime/series ranks. Social Media: ListenFirst (Oct 2016-Jan 2017), Reach: Npower. Digital: Rentrak OnDemand Essentials/Freewheel. Internal Hulu data dates back to October 2010.