VH1 CONTINUES TO DOMINATE MONDAY NIGHTS WITH A WHOPPING 2.36 RATING FOR THE SEASON SIX PREMIERE OF "LOVE & HIP HOP: ATLANTA" WHILE POSTING A SERIES HIGH FOR "THE BREAKS"
(New York, New York) March 8, 2017 - VH1's Monday night juggernaut "Love & Hip Hop: Atlanta" returned for season six to a whopping 2.36 rating with P18-49, up 17% from the season five premiere. Monday night's debut was the #1 cable series of the day with P18-49 and P18-34 and the #1 most social show in all of television. Including encores, 5.2 million total viewers tuned-in to see the return of "Love & Hip Hop: Atlanta."
Additionally, the network's new buzzy series "The Breaks" premiered to a season high in its third episode with a 1.01 rating P18-49, up +20% from season to date.
VH1's "Love & Hip Hop: Atlanta" is executive produced by Mona Scott-Young and Stephanie R. Gayle for Monami Entertainment with Toby Barraud, Stefan Springman, Mala Chapple, David DiGangi, Lashan Browning and Donna Edge-Rachell for Eastern TV. Nina L. Diaz, Liz Fine and Vivian Gomez are executive producers for VH1.
"The Breaks" is a gritty, authentic take on the origins of hip hop through the journey of three young friends exploring the industry in 1990 New York City. The show is inspired by Dan Charnas' critically acclaimed book The Big Payback: The History of the Business of Hip-Hop. The series stars Afton Williamson (HBO's "The Night Of... "), Wood Harris ("The Wire"), Mack Wilds ("90210"), Antoine Harris ("Ballers"), David Call ("The Magicians"), Evan Handler ("Sex and the City"), Melonie Diaz ("Fruitvale Station"), Sinqua Walls ("Power") and Ali Ahn ("Billions"). The recurring characters include Teyana Taylor (G.O.O.D Music/Def Jam Recordings), Tip "T.I." Harris, and Gloria Reuben ("Mr. Robot"). Seith Mann, Dan Charnas, John J. Strauss, Bill Flanagan and Darren Goldberg are executive producers on "The Breaks." Maggie Malina, Chris McCarthy and Amy Doyle serve as executive producers for VH1.
VH1 is the dominant pop culture brand for adults 18-34. The network is available in 93 million U.S. households and has an array of digital channels and services including the VH1 App, VH1.com, @VH1 and Love &Hip Hop: The Game. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB).
Source: The Nielsen Company, Live+SD data, coverage ratings. Ranks based on 000s, % change based on ratings (2 decimals);
Nielsen Social Content Ratings