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[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/14/17):

NBC (4.028 million viewers, #1; adults 18-49: 0.7, #1) was the network to beat on Friday with an encore of "America's Got Talent" (4.075 million viewers, #2; adults 18-49: 0.7, #T1) and a new "Dateline NBC" (3.934 million viewers, #3; adults 18-49: 0.7, #T1).

ABC (3.342 million viewers, #3; adults 18-49: 0.6, #2) then was a close second with its mix of "Shark Tank" (3.370 million viewers, #6; adults 18-49: 0.7, #T1), "Primetime: What Would You Do?" (3.244 million viewers, #8; adults 18-49: 0.6, #T4) and "20/20" (3.412 million viewers, #5; adults 18-49: 0.6, #T4).

Next up was CBS (3.983 million viewers, #2; adults 18-49: 0.5, #T3) and its second run lineup of "MacGyver" (3.817 million viewers, #4; adults 18-49: 0.5, #T6), "Salvation" (3.304 million viewers, #7; adults 18-49: 0.5, #T6) and "Blue Bloods" (4.828 million viewers, #1; adults 18-49: 0.5, #T6).

Meanwhile, FOX (1.515 million viewers, #4; adults 18-49: 0.5, #T3) likewise opted for encores of "MasterChef" (1.650 million viewers, #9; adults 18-49: 0.5, #T6) and "Beat Shazam" (1.381 million viewers, #10; adults 18-49: 0.4, #10).

And finally, a new "Masters of Illusion" (1.014 million viewers, #12; adults 18-49: 0.2, #T11) plus repeats of "Masters of Illusion" (0.912 million viewers, #13; adults 18-49: 0.2, #T11) and "Penn & Teller: Fool Us" (1.091 million viewers, #11; adults 18-49: 0.2, #T11) rounded out the night on The CW (1.027 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
0.00% - 20/20
0.00% - Masters of Illusion
-14.29% - Primetime: What Would You Do?
-22.22% - Dateline NBC

Year-to-year changes (adults 18-49):
0.00% - Primetime: What Would You Do?
0.00% - Dateline NBC
-25.00% - 20/20
-33.33% - Masters of Illusion

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/15/16):

NBC (4.000 million viewers, #2; adults 18-49: 0.8, #1) claimed the adults 18-49 crown on Friday with an encore of "America's Got Talent" (4.203 million viewers, #5; adults 18-49: 0.8, #T1) and a new "Dateline NBC" (3.595 million viewers, #6; adults 18-49: 0.7, #T3).

CBS (4.741 million viewers, #1; adults 18-49: 0.6, #T2) then was the most-watched broadcaster with its repeat lineup of "NCIS: Los Angeles" (4.534 million viewers, #2; adults 18-49: 0.5, #8), "Hawaii Five-0" (4.449 million viewers, #3; adults 18-49: 0.6, #T5) and "Blue Bloods" (5.240 million viewers, #1; adults 18-49: 0.7, #T3).

Next up was ABC (3.190 million viewers, #3; adults 18-49: 0.6, #T2) and its trio of "Secrets of the Force Awakens: A Cinematic Journey" (2.673 million viewers, #7; adults 18-49: 0.6, #T5), "Primetime: What Would You Do?" (2.652 million viewers, #8; adults 18-49: 0.6, #T5) and "20/20" (4.248 million viewers, #4; adults 18-49: 0.8, #T1).

Meanwhile, The CW (1.324 million viewers, #4; adults 18-49: 0.3, #T4) offered up a new "Masters of Illusion" (1.381 million viewers, #10; adults 18-49: 0.3, #T9) followed by second runs of "Masters of Illusion" (1.168 million viewers, #13; adults 18-49: 0.3, #T9) and "Penn & Teller: Fool Us" (1.373 million viewers, #11; adults 18-49: 0.3, #T9).

And finally, encores of "Rosewood" (1.431 million viewers, #9; adults 18-49: 0.3, #T9) and "MasterChef" (1.209 million viewers, #12; adults 18-49: 0.3, #T9) on FOX (1.320 million viewers, #5; adults 18-49: 0.3, #T4) closed out the night.

Week-to-week changes (adults 18-49):
0.00% - Dateline NBC (vs. 6/17/16)
0.00% - Masters of Illusion
-20.00% - 20/20
-25.00% - Primetime: What Would You Do? (vs. 6/24/16)

Year-to-year changes (adults 18-49):
0.00% - Masters of Illusion
-11.11% - 20/20
-14.29% - Secrets of the Force Awakens: A Cinematic Journey (vs. Shark Tank (Repeat))
-22.22% - Dateline NBC
-33.33% - Primetime: What Would You Do?

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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