[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[via press release from Comedy Central]


South Park Marathon Grew Adults 18-49 Ratings by +27% and Adults 18-34 Ratings by +46%

Stunt Drew more than 10 Million Unique Viewers across Eight Days

Over 7 Million Video Views and 500K Engagements Generated across Facebook, Twitter and Instagram

Season 21 Premiere Draws 1.7 Million Viewers and a 1.36 Adults 18-49 Rating to Become The Highest-Rated Premiere in 2017 for any Primetime Comedy across all of Ad-Supported Cable

NEW YORK, September 15, 2017 - Comedy Central's historic, eight-day, wall-to-wall marathon of over 250 episodes from across the first twenty seasons of the Emmy(R) and Peabody(R) Award-winning South Park earned huge ratings and drove Comedy Central to its highest-rated Weekday Total Day and Prime since September 2016.

The South Park takeover, which ran from September 6 through September 13 leading up to the season 21 premiere increased Comedy Central's Total Day Adults 18-49 rating by +27% compared to the prior four-week time period average and by +21% compared to the year ago period. The epic, eight-day marathon particularly resonated with millennials (Adults 18-34), which saw gains of +46% in the demo across the marathon vs. recent levels. Over the duration of the stunt, more than 10 million unique viewers dropped in to watch the ongoing adventures of Stan, Kyle, Cartman and Kenny, with over seven million video views and 500K engagements generated via social posts across Facebook, Twitter and Instagram.

Immediately following the conclusion of the marathon, the 21st season premiere of South Park drew 1.7 million total viewers and scored a 1.36 Adult 18-49 rating making it #1 show on cable on Wednesday and the highest-rated premiere in 2017 among Adults 18-49, as well as Adults 18-34, for any primetime comedy across all of ad-supported cable.

Leading out of the South Park season premiere, the 4th season premiere of Broad City scored its highest-rated episode since its series premiere and The Daily Show with Trevor Noah earned its 3rd highest-rated episode of 2017 (0.59 A18-49). The strong performance throughout the day and night boosted Comedy Central to its highest-rated weekday Total Day and Prime since September 2016.

All-new episodes from this season will be available to stream in HD exclusively on South Park Studios and Hulu the day after they premiere. Fans will continue to have next-day access to new episodes, as well as the entire South Park library, across all internet-connected devices with a Hulu subscription. New episodes and a selection of curated episodes will be available to stream on SouthPark.cc.com, cc.com and the Comedy Central App.

Comedy Central's South Park launched on August 13, 1997. The series airs Wednesday nights at 10:00 p.m. and repeats later that night at Midnight (all times ET/PT). South Park season 20 will begin rolling out on Comedy Central channels internationally in October.

Trey Parker and Matt Stone are the co-creators of South Park. Parker, Stone, Anne Garefino and Frank C. Agnone II are the Executive Producers of the Emmy(R) and Peabody(R) Award-winning South Park. Eric Stough, Adrien Beard, Bruce Howell and Vernon Chatman are Producers. Chris Brion is the Creative Director of South Park Digital Studios. South Park's Web site is SouthPark.cc.com.

The uncensored episodes are also available for download on iTunes, Amazon Instant Video, XBOX Live, Google Play, Sony Entertainment Network, Vudu and Verizon Flexview.

Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom.

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

Source: Nielsen, 9/6-9/13/17, South Park Marathon vs P4W and Year Ago Time Period Average.

Source: Nielsen. 9/6-9/13/17; South Park P2+ Reach, 6 minute qualifier, L+SD

Source: Sprinklr, Tubular Labs, Facebook Insights 9/6/2017-9/13/2017

South Park S21 Premiere, 10:00-10:30p, vs. all Ad-Supported Telecasts Cable Wednesday 9/13, Coverage Area Ratings among A18-49 and A18-34, L+SD

Source: Comedy Central Weekly Total Day, A18-49 Coverage Area Rating, L+SD

  [september 2017]  


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