Primetime Rating Report for the Week of October 9, 2017
(Based on National Live + Same Day Program Ratings)
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
'The Good Doctor' Delivers as TV's No. 1 New Drama and Top 10 p.m. Series
'American Housewife' Posts Best-Yet Lead-in Retention From 'Modern Family' and Ranks No. 1 in the 9:30 p.m. Half-Hour for the 2nd Week Running
'Designated Survivor' Scores the Season's Biggest L+7 Lift With a +127% Jump
TGIT Makes ABC Thursday's No. 1 Entertainment Net for the 3rd Straight Week
ABC's 'Grey's' Beats NBC's 'Will & Grace' as Thursday's No. 1 Scripted Show
'HTGAWM' Gains 11% Week to Week and More than Doubles Its Rating in L+7
ABC's 'Once Upon a Time' Holds 100% of Its Premiere and Spikes +71% in L+3
ABC 'Saturday Night Football' Nearly Triples Fox's Boxing Coverage on Saturday
ABC's 'Ten Days in the Valley' Is Sunday's Biggest Gainer in TV Playback
Week No. 3
During the week October 9, 2017, ABC delivered 8 of TV's Top 20 entertainment programs in Adults 18-49: "Grey's Anatomy" - No. 5, "The Good Doctor" - No. 6, "Modern Family" - No. 8, "The Goldbergs" - No. 11, "The Middle" and "American Housewife" tied at No. 13, while "DWTS" and "black-ish" tied at No. 17. For the week and season to date in viewers and young adults, ABC's "The Good Doctor" is TV's No. 1 new drama and the top 10 o'clock series.
Monday
Featuring "DWTS" and "The Good Doctor" (both the season's No. 1 freshman drama and TV's top 10 o'clock show), ABC repeated as the most watched broadcaster on Monday night (9.7 million) and ran No. 2 with Adults 18-49 (1.5/5).
"Dancing with the Stars" (8:00-10:01 p.m. - 9.2 million and 1.3/4 in AD18-49):
From 8:00-10:01 p.m., ABC's "Dancing with the Stars" took second to NBC's "The Voice" in Total Viewers (9.2 million) among the broadcasters. In addition, "DWTS" beat out Fox's dramas in the 2-hour time period ("Lucifer"/"The Gifted") by 5.6 million viewers (9.2 million vs. 3.6 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4). "Dancing" edged up week to week in viewers (+1% - 9.2 million vs. 9.1 million).
"The Good Doctor" (10:01-11:00 p.m. - 10.7 million and 2.0/7 in AD18-49):
Jumping over its "DWTS" lead-in for the 3rd straight week in the 10 o'clock hour (+16%/+54%), ABC's "The Good Doctor" dominated its NBC and CBS drama competition to rank as the No. 1 series hour for the 3rd time in as many telecasts, doubling the combined performances of NBC's ("The Brave") and CBS' ("Scorpion") dramas in Total Viewers (+8% - 10.7 million vs. 5.3 million) and Adults 18-49 (+5% - 2.0/7 vs. 1.9/7). ABC's "The Good Doctor" is the season's No. 1 new drama as well as the top 10:00 p.m. TV series in Total Viewers and Adults 18-49. The new show is delivering triple-digit time period increases year to year for ABC on Monday at 10:00 p.m.
Tuesday
Each of ABC's Tuesday series paced within 2-3 tenths of the prior week's premieres and the returning comedies performed at or above where they closed out last season in their May finales.
L+7 ratings for the debuts of "The Mayor" and "Kevin (Probably) Saves the World": "The Mayor" (6.0 million and 1.8 rating) improved over ABC's most recent comedy debut in the half-hour ("Imaginary Mary" on 4/4/17) by 33% in Total Viewers and 50% with Adults 18-49, while also growing over the Net's year-ago comedy premiere in the slot ("The Real O'Neals" on 10/11/16) by 25% in Viewers and 13% among young adults. "Kevin (Probably) Saves the World" opened as ABC's most watched series debut (6.3 million) and highest-rated with Adults 18-49 (1.6 rating) in Tuesday's 10 p.m. hour in over 6-1/2 years - since "Body of Proof" on 3/29/11.
Wednesday
Holding exactly even week to week, ABC ranked No. 2 on Wednesday night in Adults 18-49 (1.3/5-tied w/CBS) to Fox with "Empire," beating NBC by 18% (1.1/4).
· At 9:00 p.m., ABC's "Modern Family" was the top series in half-hour for the 3rd week running in Adults 18-49 (1.8/7), beating out Fox's "Empire"-driven "Star" by 20% (1.5/6), CBS' "SEAL Team" by 50% (1.2/4) and NBC's "L&O: SVU" by 50% (1.2/4).
· Delivering its best-yet lead-in retention out of "Modern Family" in the 9:30 p.m. half-hour (78%), ABC's "American Housewife" ranked as the No. 1 series in its slot for the 2nd week in a row with Adults 18-49 (1.4/5-tied w/"Star"), beating the second half-hours of NBC's "L&O: SVU" by 8% (1.3/5) and CBS' "SEAL Team" by 17% (1.2/4).
· In the 10 o'clock hour, ABC's "Designated Survivor" remained even week to week with Live + Same Day Adults 18-49 (0.9/4) and, prior to the inclusion of L3 and L7 TV Playback, is just 3-tenths behind the drama leader in the hour.
"Designated Survivor" Is Premiere Week's No. 1 Gainer in Live + 7 Day Adults 18-49:
One of only 2 shows to more than double its L+SD ratings during season premiere week, ABC's "Designated Survivor" shot up by +127% in L+7 to lead the week, joining ABC's "How to Get Away with Murder" (+109%) as the only other broadcast series to accomplish the feat.
Thursday
For the 3rd straight week this season against CBS' NFL broadcast on the night, TGIT made ABC Thursday's No. 1 entertainment network with Adults 18-49 (1.4/5) by 17% over a "Will & Grace"-driven NBC (1.2/5) and by 56% over Fox's drama lineup ("Gotham"/"The Orville" = 0.9/3). The Network also delivered the primetime entertainment lead with Total Viewers (5.7 million).
· After tying in the preliminary numbers the previous Thursday, ABC's "Grey's Anatomy" straight out beat NBC's "Will & Grace" as Thursday's No. 1 entertainment show in Adults 18-49, outdelivering the declining NBC comedy by an increasing margin of 17% (2.1/8 vs. 1.8/6).
· From 9:00-10:00 p.m., ABC's "Scandal" held within 2-tenths of its week-earlier season premiere in Adults 18-49 and beat its drama competition in the hour by 20% (1.2/4 vs. 1.0/4 for Fox's "The Orville"). In fact, in the 9:30 p.m. half-hour, "Scandal" moved up to take the entertainment lead over both NBC and Fox.
· In the 10 o'clock hour, ABC's "How to Get Away with Murder" grew 11% week to week in L+SD Adults 18-49 (1.0/4 vs. 0.9/4). Shooting up +109% in the Live + 7 Day ratings for Premiere Week, "HTGAWM" stood as 1 of only 2 broadcasts to more than double its L+SD Adult 18-49 number during the opening week of the season, joining ABC's "Designated Survivor" with a +127% lift.
Friday
· At 8:00 p.m., ABC's "Once Upon a Time" retained 100% of its week-ago premiere in L+SD Adults 18-49 (0.7/3) and ran in a near tie as the No. 1 series in the hour with CBS' "MacGyver" (0.8/4) and Fox's "Hell's Kitchen" (0.8/4).
· At 9:00 p.m., ABC's "Inhumans" ran within 1-tenth of the prior week in Adults 18-49 rating and held its share (0.6/3 vs. 0.7/3).
ABC's Friday Dramas Lead in Live + 3 Day Playback Lift:
Based on Live + 3 Day ratings for the prior Friday (10/6/17), ABC's "Once Upon a Time" and "Marvel's Inhumans" tied as Friday's No. 1 percentage gainer among Adults 18-49 on the broadcast networks, with a +71% jump over their L+SD ratings.
Saturday
With college football coverage (Utah at USC), ABC was the No. 1 broadcaster on Saturday with Adults 18-49, nearly tripling Fox with boxing coverage (+167% - 0.8/3 vs. 0.3/2). ABC also claimed the evening's No. 1 broadcast program among Adults 18-49 with "Saturday Night Football" (0.8/4).
Sunday
"Ten Days in the Valley" (10:00-11:00 p.m. - 2.6 million and 0.4/2 in AD18-49):
Continuing to deliver strong gains in TV Playback, ABC's "Ten Days in the Valley" held even week to week during the 10 o'clock hour in L+SD Adults 18-49 (0.4/2). In last week's Live + 3 Day ratings, the new ABC drama was Sunday's biggest broadcast gainer in Adults 18-49, spiking by +50% over its L+SD delivery. And in the just released Live + 7 Day ratings for premiere week, the debut of "Ten Days in the Valley" shot up +80% in Adults 18-49, also representing the biggest increase for any broadcast show on premiere Sunday over L+SD.
WEEK NO. 3: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 1.8 No.1 CBS 8,910,000
No.2 CBS 1.7 No.2 NBC 7,250,000
No.3 ABC 1.0 No.3 ABC 4,740,000
No.4 FOX 0.9 No.4 FOX 2,900,000
No.5 CW 0.5 No.5 CW 1,610,000
Source: The Nielsen Company, National Live+ Same Day Program Ratings for week of 10/9/17.
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