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[10/17/17 - 08:21 AM]
NBC Wins Monday Among the Big 4 in 18-49
NBC spins the numbers for Monday, October 16.

[via press release from NBC]

NBC WINS MONDAY AMONG THE BIG 4 IN 18-49

"VOICE" RULES AMONG THOSE NETS IN ITS 8-10 P.M. TIMESLOT, TOPPING "DANCING WITH THE STARS" BY +53%

Monday Primetime Results:

NBC win Monday night among the Big 4 networks in adults 18-49.

NOTE: The ABC stations in Indianapolis and Nashville carried NFL football.

"The Voice" (2.3/8 in 18-49, 10.1 million viewers overall from 8-10:01 p.m. ET):

· Ranks #1 in the two-hour time period among the Big 4 networks in every key measure (including a tie in women 18-34).

· Tops "Dancing With the Stars" head to head by +53% in adults 18-49 (2.3 vs. 1.5), and also outscores "Dancing" in total viewers (10.1 million vs. 9.8 million) - and note ABC results are currently inflated by NFL preemptions in Indianapolis and Nashville).

· Grows +35% versus what the show was averaging at the end of last season through the May sweep in 18-49 (2.3 vs. 1.7) and in total viewers is up +13% (10.100 million vs. 8.959 million).

· Will add substantial viewership via time-shifting and VOD - Monday's "The Voice" is growing by +30% in 18-49 rating going from L+SD to L+7 (from a 2.63 to a 3.41) and +2.7 million viewers overall (10.6 million to 13.3 million)

· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

"The Brave" (1.0/4 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET):

· Is currently running within 0.1 of last week's rating in 18-49 (1.0 vs. 1.1) and is up in total viewers (5.160 million vs. 5.139 million), pending updates.

· Currently ranks #2 in the hour among ABC, CBS and NBC, ahead of CBS' "Scorpion" in adults 18-49, adults 25-54 and every other key measure.

· Is currently beating "Scorpion" in the hour by +25% in adults 18-49 (1.0 vs. 0.8).

· Will add significant viewership via time-shifting and VOD - "The Brave" has increased by +62% in 18-49 rating going from L+SD to L+7 (from a 1.33 to a 2.16) and +3.7 million viewers overall (6.0 million to 9.7 million)..

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.7/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· BRAVE, THE (NBC)
· VOICE, THE (NBC)





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