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[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (11/18/17):

ABC (3.388 million viewers, #2; adults 18-49: 0.9, #1) edged out the demo competition on Saturday with "Saturday Night College Football" (3.388 million viewers, #3; adults 18-49: 0.9, #1).

NBC (2.446 million viewers, #3; adults 18-49: 0.6, #2) then was the silver draw with its mix of "Will & Grace" (1.930 million viewers, #8; adults 18-49: 0.4, #T6), "Superstore" (2.080 million viewers, #7; adults 18-49: 0.6, #T3), "Dateline Saturday Night Mystery" (2.622 million viewers, #6; adults 18-49: 0.6, #T3) and "Saturday Night Live" (2.712 million viewers, #5; adults 18-49: 0.6, #T3).

Next up was CBS (3.754 million viewers, #1; adults 18-49: 0.5, #3) with a repeat "NCIS: Los Angeles" (3.459 million viewers, #2; adults 18-49: 0.4, #T6), "48 Hours" (3.303 million viewers, #4; adults 18-49: 0.4, #T6) and a second "48 Hours" (4.502 million viewers, #1; adults 18-49: 0.7, #2).

And finally, FOX (1.389 million viewers, #4; adults 18-49: 0.4, #4) rounded out the night with "CFB on FOX" (1.389 million viewers, #9; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· The Nov. 18 telecast of "Saturday Night Live," hosted by Chance The Rapper and featuring musical guest Eminem, has averaged a 4.3 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.0/10 in adults 18-49 in the 25 markets with local people meters.

· It's the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping all primetime programs on those nets in both measures.

· The 2.0 in 18-49 in the local people meters is the top "SNL" rating since Oct. 14 (2.2 with host Kumail Nanjiani and musical guest P!nk).

· The Nov. 11 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets. Note that these numbers under-report last night's "SNL" results because they don't include viewership from the show's 11:30 replays in the Western U.S.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/19/16):

ABC (3.899 million viewers, #2; adults 18-49: 1.0, #1) was the demo champ on Saturday with its weekly coverage of "Saturday Night College Football" (3.899 million viewers, #3; adults 18-49: 1.0, #1).

CBS (4.269 million viewers, #1; adults 18-49: 0.7, #T2) then was the most-watched network with a repeat "NCIS" (3.792 million viewers, #4; adults 18-49: 0.5, #T5) followed by a new "48 Hours" (4.213 million viewers, #2; adults 18-49: 0.7, #4) and a second "48 Hours" (4.804 million viewers, #1; adults 18-49: 0.8, #3).

Next up was NBC (2.469 million viewers, #3; adults 18-49: 0.7, #T2) with encores of "Free Birds" (2.161 million viewers, #6; adults 18-49: 0.5, #T5) and "SNL Vintage" (3.086 million viewers, #5; adults 18-49: 0.9, #2).

And finally, FOX (1.420 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with "CFB on FOX" (1.420 million viewers, #7; adults 18-49: 0.4, #7).

In late-night metered market ratings (via NBC's press release):

· Last night's "Saturday Night Live," with host Kristen Wiig and musical guest The xx, scored a 4.7 rating, 12 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.2/11 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" is the #1 telecast of the night on the Big 4 networks in both metered-market households and in adults 18-49 in the local people meters, outrating all primetime programs on those nets.

· The 4.7 rating in households tops the last 10 "Saturday Night Live" originals from last season and is higher than 17 of 22 originals over that season. The 2.2 rating in 18-49 in the local people meters beats the last nine "SNL" first-runs from last season and 15 of 22 for the entire 2015-16 season.

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Tuesday.

· Note that "SNL" adds significant viewership via time-shifting, so far this season growing by +58% in 18-49 and +3.432 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.25 rating in 18-49 nationally and 7.878 million viewers overall, and in L+7, "SNL" has grown to a 3.56 in 18-49 and 11.310 million viewers.

· Versus the same point last season, "SNL" is up +26% in 18-49 nationally (3.56 vs. 2.83) and +2.364 million persons or +26% in total viewers (11.310 million vs. 8.946 million).

· The 3.56 average in L+7 adults 18-49 rating nationally and 11.310 million total viewers 2+ average are the show's best performances in both metrics at this point since 2008 (4.72 / 11.356).

Source: Nielsen Media Research





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