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[11/26/17 - 08:28 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top Once Again
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (11/25/17):

ABC (4.812 million viewers, #1; adults 18-49: 1.2, #1) stayed on top last night with the penultimate week of "Saturday Night College Football" (4.812 million viewers, #1; adults 18-49: 1.2, #1).

CBS (2.547 million viewers, #3; adults 18-49: 0.6, #2) then was the silver draw with its holiday mix of "Robbie the Reindeer: Hooves of Fire" (2.868 million viewers, #4; adults 18-49: 0.7, #2), "Robbie the Reindeer: Legend of the Lost Tribe" (2.093 million viewers, #6; adults 18-49: 0.5, #T4), "The Story of Santa Claus" (1.979 million viewers, #7; adults 18-49: 0.5, #T4) and "48 Hours" (3.182 million viewers, #2; adults 18-49: 0.6, #3).

Next up was NBC (2.799 million viewers, #2; adults 18-49: 0.5, #T3) with an encore of "The National Dog Show Presented by Purina" (2.747 million viewers, #5; adults 18-49: 0.5, #T4) followed by "Dateline Saturday Night Mystery" (2.904 million viewers, #3; adults 18-49: 0.5, #T4).

And finally, FOX (1.768 million viewers, #4; adults 18-49: 0.5, #T3) rounded out the night with "CFB on FOX" (1.768 million viewers, #8; adults 18-49: 0.5, #T4).

In late-night metered market ratings (via NBC's press release):

· A Nov. 25 encore of "Saturday Night Live," with host Gal Gadot and musical guest Sam Smith, has averaged a 2.8 rating, 8 share in households in Nielsen's 56 metered markets and a 1.0/5 in 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" scored its highest household rating in the metered markets for a regular-slot encore since June 10 (2.9 with host Jimmy Fallon and musical guest Harry Styles, excludes a midnight Oct. 28 hourlong "Halloween Clips" encore that followed the "David S. Pumpkins" special) and equaled the show's highest 18-49 rating in the local people meters for a regular-slot rebroadcast since April 29 (1.1 with host Aziz Ansari and musical guest Big Sean, excludes the Oct. 28 midnight encore).

· Last night's "Saturday Night Live" maintained 100% of the show's rating from the same night last year in metered-market households (2.8 vs. 2.8 on Nov. 26, 2016 with host Lin-Manuel Miranda and musical guest Twenty One Pilots).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/26/16):

ABC (6.282 million viewers, #1; adults 18-49: 1.9, #1) took home another victory on Saturday with its coverage of "Saturday Night College Football" (6.282 million viewers, #1; adults 18-49: 1.9, #1).

FOX (2.545 million viewers, #4; adults 18-49: 0.8, #2) then claimed the silver with its own "CFB on FOX" (2.545 million viewers, #5; adults 18-49: 0.8, #2) coverage.

Next up was CBS (2.673 million viewers, #3; adults 18-49: 0.6, #3) and its holiday mix of "Robbie the Reindeer: Hooves of Fire" (2.669 million viewers, #4; adults 18-49: 0.6, #T3), "Robbie the Reindeer: Legend of the Lost Tribe" (2.142 million viewers, #8; adults 18-49: 0.5, #T6), "The Story of Santa Claus" (2.224 million viewers, #7; adults 18-49: 0.6, #T3) and "48 Hours" (3.390 million viewers, #2; adults 18-49: 0.6, #T3).

And finally, encores of "The National Dog Show Presented by Purina" (3.089 million viewers, #3; adults 18-49: 0.5, #T6) and "SNL Vintage" (2.250 million viewers, #6; adults 18-49: 0.5, #T6) on NBC (2.809 million viewers, #2; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Nov. 26 "Saturday Night Live" rebroadcast, with host Lin-Manuel Miranda and musical guest Twenty One Pilots, averaged a 2.8 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· Besides this season's one pre-election rebroadcast on Oct. 29 (1.3 with host Margot Robbie and musical guest The Weeknd), no "SNL" encore has rated higher than last night's 1.2 in the local people meters since Feb. 20 (1.3 with host Adam Driver and musical guest Chris Stapleton). The last time an "SNL" encore topped a 1.3 was April 25, 2015 (1.4 with host Chris Hemsworth and musical guest Zac Brown Band).

· "SNL" matched its 18-49 rating in the local people meters for the same night last year (1.2 vs. 1.2 on Nov. 28, 2015) and retained 97% in metered-market households (2.8 vs. 2.9).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Wednesday.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +59% in 18-49 and +3.572 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.39 rating in 18-49 nationally and 8.002 million viewers overall, and in L+7, "SNL" has grown to a 3.80 in 18-49 and 11.574 million viewers.

· Versus the same point last season, "SNL" originals are up +39% in 18-49 nationally (3.80 vs. 2.73) and +3.017 million persons or +35% in total viewers (11.574 million vs. 8.557 million).

· The average 11.574 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (11.754 million for that season's first six originals).

· The 3.80 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.59).

Source: Nielsen Media Research





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