or


[02/05/18 - 01:03 PM]
NBC's Super Bowl LII Posts Total Audience Delivery Average of 106 Million Viewers
NBC further spins the numbers for Sunday, February 4.

[via press release from NBC]

NBC'S SUPER BOWL LII POSTS TOTAL AUDIENCE DELIVERY AVERAGE OF 106 MILLION VIEWERS

NBC's Eagles-Patriots Super Bowl LII Telecast Ranks as Top 10 Show in U.S. TV History

NBC's TV Audience Tops Prior Eagles-Patriots Super Bowl By 20%

NBC Sports Digital Sets Super Bowl Records Averaging More Than 2 Million Viewers per Minute & Peaking at 3+ Million Viewers

Post-Super Bowl Episodes of "This is Us" and "Tonight Show" Post Big Numbers

MINNEAPOLIS - Feb. 5, 2018 - Super Bowl LII on NBC, featuring the Philadelphia Eagles winning their first Super Bowl with a 41-33 victory over the New England Patriots, posted a Total Audience Delivery of 106 million viewers, across all platforms - NBC, NBCSports.com, the NBC Sports app, NBC.com 'TV Everywhere,' Universo, En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.

The numbers do not include Out Of Home Viewers, which will not be available until Thursday from Nielsen. OOH will increase the audience measured by several million people.

The game (6:31-10:25 p.m. ET) averaged 103.4 million viewers on NBC, which ranks as a Top 10 show in U.S. TV history, and will be by far the most-watched show of the year, more than doubling viewership for the AFC Championship Game (44.1 million on 1/21/18), which will likely end 2018 as the No. 2 program.

Viewership peaked at 112.3 million from 10-10:15 p.m. ET during the fourth quarter.

"With an all-time Top 10 audience, the Super Bowl once again proved that it's the most dominant and consistent property on television," said Mark Lazarus, Chairman, NBC Broadcasting & Sports. "Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night."

Viewership for last night's game marked a 20% increase from the prior Super Bowl between these two teams, a three-point Patriots' victory in January 2005 (86.1 million viewers for Super Bowl XXXIX). Super Bowl LII on NBC delivered a household rating of 43.1 with a 68 share - up 5% from the prior Eagles-Patriots Super Bowl (41.1/62)

MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY*
1. 114.4 Million - Super Bowl XLIX, NBC (Feb. 2015)
2. 112.2 Million - Super Bowl XLVIII, FOX (Feb. 2014)
3. 111.9 Million - Super Bowl 50, CBS (Feb. 2016)
4. 111.3 Million - Super Bowl XLVI, NBC (Feb. 2012)
5. 111.3 Million - Super Bowl LI, FOX (Feb. 2017)
6. 111.0 Million - Super Bowl XLV, FOX (Feb. 2011)
7. 108.7 Million - Super Bowl XLVII, CBS (Feb. 2013)
8. 106.5 Million - Super Bowl XLIV, CBS (Feb. 2010)
9. 106.0 Million - M.A.S.H. Finale, CBS (Feb. 1983)
10. 103.4 Million - Super Bowl LII, NBC (Last night's game)
*for Super Bowls, includes only full game telecasts

NBC-TV HALF HOUR VIEWERSHIP (Times ET):
6:31-7, 89.4 million
7-7:30, 98.5 million
7:30-8, 102.7 million
8-8:30, 106.4 million
8:30-9, 106.4 million
9-9:30, 106.5 million
9:30-10, 108.5 million
10-10:25, 109.2 million

NBC PREGAME & POST-GAME SHOWS UP FROM LAST YEAR:

· From 6-6:31 p.m. ET, NBC's Super Bowl LII Pre-Game Show averaged 64.3 million viewers, a five percent increase from the similar time period last year (61.3 million viewers).

· The NBC Super Bowl LII Post-Game Show (10:25-10:45 p.m. ET) averaged 73.5 million viewers - the best viewership for a Super Bowl postgame since 2014 and up 20% from last year (61.1 million viewers).

SUPER BOWL LII IS MOST STREAMED SUPER BOWL EVER:

Super Bowl LII is the most live-streamed Super Bowl ever, delivering an Average Minute Audience (AMA) of 2.02 million viewers via the NBC Sports app, NBCSports.com, NBC.com 'TV Everywhere,' En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90. Last night's record-setting live stream peaked at 3.1 million concurrent streams.

NBC Sports Digital's live stream of Super Bowl LII, powered by Playmaker Media, ranks as its most streamed single game ever. Fans consumed 633.7 million live streaming minutes of Super Bowl Sunday coverage across 6.1 million unique devices, up 185% and 112%, respectively, from NBC's last Super Bowl live stream in February 2015. With 592.1 million minutes, (excluding the post-game NBC Sports stream of "This is Us"), this is also the largest total minutes on record for a Super Bowl. The in-game average minute audience of 2.02 million is up 152% from NBC's last Super Bowl live stream in February 2015 (800,000 AMA).

"We are excited by the record-breaking consumption as well as the quality of the streams we delivered to football fans," said Rick Cordella, EVP and General Manager, Digital Media, NBC Sports Group. "We believe this is the largest domestic streaming sports event in history."

Beginning this Wednesday night at 11 p.m. ET, NBC Olympics will live stream 1,800 hours of the XXIII Olympic Winter Games from PyeongChang, South Korea, a record for a Winter Olympics. PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming.

HALFTIME SHOW FEATURING JUSTIN TIMBERLAKE: The Pepsi Super Bowl LII Halftime Show featuring Justin Timberlake, during the 8:15-8:30 p.m. ET quarter hour, was watched by an average of 106.6 million viewers.

"THIS IS US" AND "TONIGHT SHOW" DELIVER DOMINANT NUMBERS: NBC's post-Super Bowl telecast of "This is Us" scored as the network's most-watched scripted show in more than 13 years, since "ER" on the night of the "Friends" finale. It also ranked as the most-watched drama on any network in 10 years, since the 2008 post-Super Bowl episode of "House."

With an average 27.0 million viewers, it's the most-watched post-Super Bowl telecast in six years, since "The Voice" in 2012.

"This Is Us" surged +9.4 million persons or +53% above last year's post-Super Bowl drama telecast in total viewers (27.0 million vs. 17.6 million Fox's premiere of "24: Legacy") and +52% in adults 18-49 (with a 9.3 rating vs. a 6.1).

And at 12:24 a.m. ET, a special post-Super Bowl edition of "The Tonight Show Starring Jimmy Fallon" delivered 8.4 million viewers, a gain of +5.8 million persons versus the show's season average, making this Fallon's fourth most watched "Tonight Show" ever.

UNIVERSO SUPER BOWL VIEWERSHIP UP 48% FROM 2015: Universo, the fastest growing Hispanic entertainment cable network, averaged 543,000 viewers for Super Bowl LII - marking a 48% increase from the network's prior Super Bowl telecast (368,000 viewers for Super Bowl XLIX in Feb. 2015). In addition, Super Bowl LII is Universo's most-viewed program outside of soccer in the channel's history.

BOSTON, PHILADELPHIA & TWIN CITIES LOCAL RATINGS NOTES:

· The Eagles' 56.2/81 rating in Philadelphia ranks as the market's best for a Super Bowl.

· The 55.9/81 in Boston ranks fourth among 10 Patriots' Super Bowl appearances.

· Hosted by U.S. Bank Stadium in Minneapolis, the local rating for Super Bowl LII in the Twin Cities was a 54.9/82 - besting by 14% the 48.0/70 rating for the area's prior Super Bowl (Super Bowl XXVI in January 1992).

TOP 10 METERED MARKETS FOR SUPER BOWL LII:
1. Buffalo, 56.4/78
2. Philadelphia, 56.2/81
3. Boston, 55.9/81
4. Minneapolis-St. Paul, 54.9/82
4. Pittsburgh, 54.9/73
6. Norfolk, 53.9/73
7. New Orleans, 53.0/72
8. Providence, 52.5/77
9. Milwaukee, 52.3/73
10. Seattle, 52.2/79
10. Kansas City, 52.2/73





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.

[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.

[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.